Sales Development Representative (SDR)

Hardscape Marketing Crew is seeking a proactive, motivated Sales Development Representative (SDR) to help drive the growth of our agency.
You'll be responsible for starting new conversations with hardscape business owners, qualifying leads, booking discovery calls, and inviting prospects into our ecosystem.

Your role is critical to building our pipeline and helping hardscape companies grow with our proven marketing systems.

This is a performance-driven role ideal for someone who thrives in outbound outreach, enjoys connecting with business owners, and can maintain high-quality conversations consistently.

???? Key Responsibilities:

Call and follow up with inbound Facebook lead forms to qualify prospects and schedule Discovery Calls

Invite qualified prospects into our Millionaire Landscaper Facebook Group

Book Discovery Calls with hardscape business owners for the founder (Keith)

Track all outreach activities and lead notes inside our CRM (GoHighLevel)

Maintain a positive and professional representation of Hardscape Marketing Crew

Follow daily KPIs and weekly performance targets for outreach and booked calls

Support the creation of basic lead nurture follow-ups (sending free resources, group invites, etc.)

???? KPIs (Key Performance Indicators):
Number of new conversations started daily (social/email)

Number of calls made to new Facebook leads

Discovery Calls booked per week

Show-up rate for Discovery Calls

Planning Calls booked from Discovery Calls


Facebook Group invites sent weekly

Positive engagement/responses generated weekly

? Ideal Candidate Qualities:
Strong written and verbal communication skills

Self-motivated with a bias toward action

Comfortable with cold outreach (messages, email, calls)

Organized and reliable — can manage multiple leads without dropping follow-ups

Coachable — willing to receive feedback and improve

Familiarity with CRM systems (GoHighLevel experience a plus)

Positive, professional attitude — sees outreach as helping, not bothering

(Bonus) Familiarity or passion for the landscaping/hardscaping industry