CRM Manager

? About the Role & Company


We’re on the hunt for a CRM Customer Loyalty Manager to take our high-performing CRM and Loyalty ecosystem to the next level. This is a pivotal role in our Marketing team, reporting directly to the Head of Marketing, and working closely with Sales, Tech, and Product.


You’ll inherit a strong existing framework, creative strategy, and loyalty program — and bring in fresh insight, new designs, and rigorous testing to help unlock even more customer lifetime value from our large, highly engaged database. This is your chance to own CRM strategy end-to-end, impact revenue, and work in a fast-growing, exciting travel business.


Here at Travello & Backpacker Deals we are one of the leading Aussie travel companies, offering tours, experiences & campervan rentals to youth travellers & backpackers. Check us out on TikTok & Instagram to get a better feel for who we are!


---------- ----------
----------


???? What You’ll Be Doing


Take ownership of CRM, loyalty, and retention strategy with a focus on growth, design, and innovation.
Build and optimise full-funnel web & app CRM journeys across pre-purchase, post-purchase, loyalty, referral, and reactivation campaigns.
Collaborate with marketing, sales, tech and product teams to enhance customer engagement and drive repeat bookings.
Own and optimise performance across EDM and app channels to deliver traffic, re-engagement and sales growth.
Test and iterate constantly — design new creative, evolve journey strategy, and report on performance using data-led insights.
Help steer the future of our loyalty program, bringing fresh creative ideas to surprise, delight, and reward our travellers.
Get hands-on: write copy, build flows, analyse data, and bring it all to life through great design.


???? About You


5+ years of CRM or EDM marketing experience; agency background highly regarded.
Strong design capabilities, creative thinking and analytical rigour — you can pitch ideas, build them, and report on them.
Confident with email and journey building, segmentation, targeting, and campaign testing.
Excellent copywriting and storytelling skills tailored to different audiences.
A self-starter who thrives in fast-moving environments and loves owning their channel.
Comfortable & capable with designing beautiful emails which convert using tools such as Canva & Figma


Nice to have (but not essential):

Experience with Iterable CRM Platform
Experience integrating app & web customer journeys
Background in travel, tourism, or experience-led industries.
Exposure to content production workflows and collaborative campaign delivery.


???? Why You’ll Love It Here


Join a young, fast-growing, flexible company with massive ---------- ntum and a collaborative, creative vibe.
A role where you can truly make an impact and own your area of expertise without red tape or client juggling.
Direct access and close collaboration with our Head of Marketing, COO & CEO, providing ample opportunity to learn and grow
Real freedom to test, iterate and scale what works.