SEO Content & Backlink Specialist – Build Organic Traffic for Growing eCommerce Brand (Part-Time, Long-Term Role)

???? Job Description:
Are you an experienced SEO Specialist who knows how to drive organic traffic through both high-ranking content and white-hat backlink strategies? Do you enjoy building SEO foundations from scratch, crafting content that ranks, and securing quality backlinks through personalized outreach and HARO submissions?

We’re a growing eCommerce brand in the pet wellness space, offering natural supplements and skincare products through Shopify, Amazon, and Walmart. We’re looking for a proactive SEO Content & Backlink Specialist to take ownership of our organic growth — combining smart keyword strategy, consistent blog writing, Shopify SEO optimization, and ethical link-building.

This is a part-time position (10–15 hours/week) with strong potential to grow into a full-time role as you deliver results and help scale the brand.

If you’re passionate about SEO, content marketing, backlink building, and have an interest in pet wellness, this is a long-term opportunity to make a real impact.

???? What You’ll Be Doing:
???? SEO Content Strategy & Execution
Develop a comprehensive SEO content plan targeting high-value keywords.

Write 2–4 SEO-optimized blog posts per week, including:

-Long-form pillar blogs
-Supporting sub-articles to enhance internal linking and topical authority.

Publish and optimize blog posts directly in Shopify, ensuring:

-Proper URL structure, meta titles/descriptions, headings, and internal links.

Perform on-page SEO edits to Shopify product pages:

-Optimize product titles, descriptions, meta tags, and image alt-text.
-Implement internal linking between blogs and products to improve SEO flow.

???? White-Hat Backlink Strategy & Outreach
Design and execute a sustainable backlink acquisition strategy.

Conduct competitor backlink analysis using Ahrefs, SEMRush, or similar tools.

Manage personalized outreach campaigns for:

-Guest posting opportunities
-Niche edits (link insertions)
-Resource page placements
-Link roundups
-Handle HARO submissions, positioning the brand as a thought leader for high-authority backlinks.

Utilize other white-hat link-building techniques (e.g., broken link building, directories).

Maintain a detailed Google Sheets tracker for outreach, backlinks acquired, and follow-ups.

???? Tracking, Reporting & Additional SEO Tasks
Monitor keyword rankings, domain authority, and organic traffic growth.

Provide clear weekly progress reports summarizing:

-Blogs published
-Outreach conducted
-Backlinks secured
-SEO performance insights

Apply light Pinterest SEO tactics to promote content (design templates may be provided).

Stay updated on SEO best practices, Google algorithm updates, and adjust strategies as needed.

???? Who You Are:
Proven experience in both SEO content strategy and white-hat backlink building.

Skilled with Ahrefs, SEMRush, or equivalent tools for keyword and backlink research.

Demonstrated success in:

-Running personalized outreach campaigns.

Securing backlinks via HARO submissions.

Writing blog content that ranks and drives traffic.

Strong understanding of on-page SEO, particularly within Shopify (blogs + product pages).

Excellent English writing skills — capable of producing engaging blog posts and professional outreach emails.

Familiar with Pinterest SEO principles (design handled via templates).

Highly proactive, self-motivated, and able to manage tasks independently without constant supervision.

Strong time management and organizational skills — able to track tasks and campaigns clearly using Google Sheets or Trello.

A passion for dogs or an interest in the pet wellness industry is a plus.

Looking for a long-term partnership with potential to grow into a full-time leadership role as the brand scales.

???? Compensation & Terms:
$8–$10 USD per hour (depending on experience and qualifications).

10–15 hours per week to start.

3–6 month paid trial period to assess fit, performance, and SEO impact before transitioning into a long-term role

Opportunity to transition into a full-time role with pay increases tied to results.

Flexible working hours — focus on deliverables and weekly accountability.

Direct impact on shaping the organic growth of a fast-growing eCommerce brand.

Free product samples if you’re a dog owner!

? How to Apply:
Explain why you're excited to lead SEO and backlink efforts for a growing eCommerce brand in the pet wellness space.

Share 2 examples where you successfully combined SEO content strategy and backlink building to grow organic traffic.

Describe your experience using Ahrefs, SEMRush, or similar tools for keyword and backlink analysis.

Provide details of your experience with:

-Personalized outreach campaigns

-HARO submissions leading to published backlinks

-Outline how you would approach building a complete SEO + backlink strategy for a Shopify store starting from scratch.

Explain how you manage your weekly tasks, content schedule, and outreach tracking.

Bonus: Share any experience with Pinterest SEO or other creative white-hat link-building methods.

???? About the Brand:
We are a passionate pet wellness eCommerce brand that has been in business for over 3 years, dedicated to helping dogs live healthier, happier lives through natural supplements and skincare products.

Our products are currently sold on Shopify, with an established presence on both Amazon and Walmart Marketplace. Having built a strong foundation through these platforms, we’re now focused on expanding our organic traffic and brand authority through a strategic SEO and content marketing approach.

We’re a small but growing team, looking for someone who is eager to take ownership of our SEO efforts and grow with us long-term—playing a key role in scaling our online presence across multiple channels.