Google Ads Expert to Audit our Ads

We are seeking a highly skilled and experienced Google Ads Specialist to audit our current Google Ads account and provide actionable recommendations for improvement.

As a Google Ads Specialist, you will analyze our campaign performance, identify areas for optimization, and develop strategies to maximize our return on investment.

Responsibilities:
- Conduct a comprehensive audit of our existing Google Ads account.
- Analyze key performance metrics to determine campaign effectiveness.
- Identify what is working well and areas that require improvement.
- Provide data-driven recommendations for optimizing campaigns, ad groups, keywords, targeting, and bidding strategies.
- Present findings and recommendations in a clear and concise report.

Required Skills and Experience:
- 3+ years of hands-on experience managing and optimizing Google Ads campaigns.
- Proven track record of delivering results and improving campaign performance.
- In-depth knowledge of Google Ads platform, including campaign types, targeting options, bidding strategies, and ad formats.
- Strong analytical skills and ability to interpret data to make informed decisions.
- - Excellent communication and presentation skills.  
Google Ads certifications (e.g., Google Ads Search Certification, Google Ads Display Certification) are highly preferred.


Project Deliverables:

The Google Ads Specialist will deliver a comprehensive audit report that includes:

Current Google Ads Stats: A summary of the current performance of our Google Ads account, including key metrics such as:
- Click-through rate (CTR)
- Conversion rate
- Cost per conversion
- Quality Score
- Return on ad spend (ROAS)
- Impression share

What is Working: Identification of successful campaigns, ad groups, keywords, and strategies that are currently driving positive results.

What is Not Working: Identification of underperforming campaigns, ad groups, keywords, and strategies that are hindering performance.

Recommendations: Actionable recommendations for optimizing the Google Ads account, including:
- Campaign restructuring
- Keyword optimization
- Ad copy improvements
- Targeting adjustments
- Bidding strategy modifications
- Recommendations for new campaigns or experiments

Our work culture emphasizes continuous learning, excellence, and impactful communication. We value creativity and data-driven decision-making, fostering an environment where tea ---------- mbers can thrive and make meaningful contributions.

If you're driven by excellence and want to be part of a team that delivers high-quality training to professionals around the world, we’d love to hear from you.

To Apply:
1. Write 1-2 sentences (no more please) explaining why you think you would be a good fit for the job
2. Share a link to your CV
3. Your hourly rate

Thank you!

Daise
Operations Manager - Analyst Academy