Facebook Ads Specialist (Spiritual Coaching & Course Funnels)

Who We’re Looking For:

A Facebook Ads Specialist who has:

2+ years experience with conversion-focused ad campaigns

Familiarity with webinar funnels, Kajabi, or similar platforms

Proven experience with lead gen and low-volume/high-ticket offers (not just ecommerce)

Ability to track and analyze results: CPL, ROAS, CTR, etc.

Strategic thinking + creative suggestions

Bonus: You've worked with coaches, spiritual brands, healers, or course creators

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What You'll Be Doing:

Auditing current FB ad campaigns + funnel

Managing/adjusting campaigns for webinar registration + course sales

Suggesting and testing new ad sets (lookalikes, interests, etc.)

Tracking CPL + ROAS and recommending optimizations

Reporting weekly results and next steps

Optional: Setting up retargeting + warm audience strategies

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About the Business:

I run a soul-led, spiritually aligned coaching and education brand helping lightworkers, healers, and purpose-driven women launch their own businesses and step into their calling.

We currently have a high-converting €1297 funnel that has brought in clients consistently through Facebook ads — but we’ve hit a plateau and are looking for someone who can help optimize, scale, and protect performance without overcomplicating the strategy.

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Tools We Use:

Meta Ads Manager (of course!)

Kajabi

Google Sheets / Excel

Optional: Slack or email for communication

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To Apply:

Please send:

A short intro — who you are, your ad experience, and what makes you a good fit for a spiritual brand

Examples of funnels or campaigns you’ve managed (with ROAS or cost per lead numbers if available)

Your availability + expected rate (monthly or hourly)

Start your message with the word “Crystalline” so I know you read this fully





Recommended Skill Requirements:


Facebook Ads Campaign Strategy & Optimization
Must have hands-on experience running conversion campaigns (not just boosting posts), optimizing for leads or purchases, and tracking CPL/ROAS. Should understand custom audiences, lookalikes, and basic funnel metrics.

Creative Testing & Ad Copy Adaptation
Ability to suggest new angles, help write or tweak copy for ads, and guide creative ideas that align with a soul-led, feminine brand. Bonus if you've worked with coaches, healers, or spiritual entrepreneurs.

Results-Oriented & Detail-Focused
Must be comfortable working with data (CPL, CTR, impressions, etc.), interpreting results, and making informed suggestions. You’ll be responsible for basic weekly performance reporting and campaign insights.