Successful Senior Ditigal Marketing Manager

About us:

www.iATO.com is an e-commerce business based in the UK.

Also search "iATO" and "iATO International" on www.amazon.co.uk and www.amazon.com to see full range of our current products.


CORE RESPONSIBILITIES:

Planning and executing Web, SEO/SEM, email, social media and display advertising campaigns

Maintaining and turbo boosting our social media presence

Measuring and reporting on the performance of all digital marketing campaigns


JOB BRIEF

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

DETAILED RESPONSIBILITIES
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with stakeholders such as influencers, agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

REQUIREMENTS
BS/MS degree in marketing or a related field from one of the top PH universities
At least 5 years of proven working experience in digital marketing at a mid/senior level
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Create and upload copy and images for the organisation's website
Write and dispatch email marketing campaigns
Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
Design website banners and assist with web visuals
Communicate with clients, affiliate networks and affiliate partners
Conduct keyword research and web statistics reporting
Contribute to social media engagement and brand awareness campaigns
Use web analytics software to monitor the performance of client websites and make recommendations for improvement
Contribute to company and industry blogs and manage e-communications
Assist with paid media - including liaising with digital advertising agencies
Develop and integrate content marketing strategies
Keep up to date with current digital trends
Manage the contact database and assist with lead generation activities
Negotiate with media suppliers to achieve the best prices
Experience of e-Commerce platforms like Shopify, etc
Experience/ knowledge of Amazon FBA business

WHAT TO EXPECT
The role is home based with a lot of communication by phone, email and conference calls.
Travel may be required
Flexible working patterns may be possible.
Self-employment or freelance work
Due to the changeable and fast-paced nature of the digital marketing sector the role is challenging but rewarding.

If interested, send us your portfolio and CV on Skype kashif-irfan (Search Kashif Irfan London).

Thanks,
Kashif


Thank you.