Digital Marketing Specialist (TikTok & Instagram Focus)

Develop and implement data-driven marketing campaigns on TikTok and Instagram to drive brand awareness and sales for our new hair care line.
Create compelling content (videos, carousels, Stories) that aligns with our brand voice and targets beauty enthusiasts.
Optimize ad spend and run paid promotions (e.g., TikTok Ads, Instagram Shopping).
Collaborate with micro-influencers for product demos and hashtag challenges.
Analyze metrics (CTR, engagement, ROI) to refine strategies.
Stay updated on platform trends (e.g., TikTok’s “haircare” hashtag challenges, Instagram’s Reels algorithm)..