Shopify & Email Marketing Specialist

Summary
We’re seeking a versatile and proactive Shopify & Email Marketing Specialist to lead the execution of ecommerce content, email strategy, and campaign development across our key markets in Canada, USA, UK, and Australia. This hybrid role is ideal for someone who thrives in a fast-paced, digital-first environment, has a passion for both creative and technical work, and enjoys measuring the impact of their efforts.
You’ll collaborate cross-functionally with creative, merchandising, marketing, and tech teams to deliver exceptional customer experiences that reflect the Tilley brand while driving revenue through optimized email flows and DTC site improvements.

Job Requirements and Tasks

Shopify & Website Optimization
• Manage and optimize product listings, landing pages, and promotional content on Shopify.
• Collaborate on new marketplace and platform launches.
• Update site visuals, copy, and assets aligned with campaign calendars.
• Enhance PDPs (Product Detail Pages) with SEO-optimized content and high-quality media.


Email Marketing & Klaviyo Execution
• Develop and deploy email campaigns and automated flows using Klaviyo.
• Implement A/B testing strategies and analyze metrics to refine messaging and performance.
• Ensure campaign frequency and timing align with broader marketing initiatives.
• Integrate new tools and lists through third-party Klaviyo integrations.

Creative & Campaign Coordination
• Work with creative teams to develop digital assets for email, site, and ads.
• Maintain and update the marketing calendar, ensuring timely content delivery.
• Partner with the merchandising team to align campaigns with inventory planning.

Analytics & Performance Reporting
• Monitor and report on email and site KPIs (CTR, open rates, conversions, revenue attribution).
• Collaborate with stakeholders to make data-driven recommendations for ongoing improvements.

Key Skills / Experience
• 3+ years of experience in ecommerce, email marketing, and digital content management.
• Experienced with Shopify front-end/back-end and Klaviyo automation.
• Strong copywriting skills with a working knowledge of SEO/SEM principles.
• Confident in analyzing campaign metrics and turning insights into actions.
• Highly organized, detail-oriented, and self-motivated.
• A creative thinker with a “test-and-learn” mindset.
• Comfortable working remotely and collaborating across time zones.
• Open to learning new tools and willing to adapt in a fast-moving environment.

You are:
• Comfortable with technology. You are computer savvy and both able and willing to learn new software tools or programs as we adopt them.
• Self-motivated with the ability to think outside the box.
• Able to work between 9 am and 5 pm (EST), Toronto time,e with some open availability of overtime.

Other Information/Requirements:
Wage: $900 to 1,100 USD per month. Must have an active Payoneer Account to receive the payment.
Start Date: ASAP
Must have daily access to high-speed internet, computer/laptop, headphones/microphones, and a quiet working space for office meetings.


To Apply:
Please submit your resume and portfolio of relevant work samples (showcasing previous work that covers brand, retail, small promotional projects or web design, infographics, etc.) while applying through the job portal.

We thank all applicants for their interest, but only those selected for an interview will be contacted.