Web Designer – Landing Page Optimization & CRO (Full Time, Remote)

Job Title: Web Designer – Landing Page Optimization & CRO (Full Time, Remote)
Location: Remote
Company: Bottoms Up Vending
Industry: Vending Services / Web Design / Conversion Optimization

About Us
Bottoms Up Vending offers free, full-service vending machine solutions across Illinois and surrounding states. We’re committed to delivering a seamless experience to our partners — and that starts with a high-performing website. We're now looking for a skilled Web Designer to transform our main landing pages and elevate our digital presence.

Role Overview
This role is perfect for a conversion-focused designer who understands both aesthetics and performance. You’ll work on improving the design, layout, and UX of key pages to increase conversion rates, build user trust, and boost time on site. This is a hands-on, strategy-integrated position that comes with real ownership of results and room to grow within the company.

We’re not looking for someone to just make things “look nice.” We want someone who understands what makes a user convert — and can bring those changes to life in WordPress.

Responsibilities
Redesign and optimize key landing pages with a focus on conversion rate improvement

Improve page structure, readability, and UX for increased trust and engagement

Apply best practices in design psychology, layout, and responsiveness

Collaborate with our team to understand user behavior and map out high-performing page flows

Implement pages directly in WordPress (custom HTML/CSS or using builders)

Conduct A/B testing and suggest iterative improvements based on analytics

Ensure mobile-first, fast-loading, and SEO-aligned design practices

Requirements
Proven experience in high-converting landing page design

Strong portfolio showcasing before-and-after transformations

Expertise in WordPress (either native editing or using page builders like Elementor, WPBakery, etc.)

Solid understanding of conversion optimization, user psychology, and visual hierarchy

Experience using analytics tools (e.g., Google Analytics, Hotjar, etc.) to guide design decisions

Strong attention to detail, from UX flow to button placement

Available during USA Central Time hours for collaboration and check-ins

Bonus Points
Background in eCommerce or local service-based websites

Familiarity with split testing tools and CRO workflows

Light experience with copywriting or collaborating with content teams

Ability to design custom icons, graphics, or branding elements

Why Join Bottoms Up Vending?
High-impact role — your work will directly influence user experience and sales

Long-term opportunity with potential to grow into a lead design or UX strategist role

Work with a small, fast-moving team that values creativity, input, and performance

Real ownership over your work with visible results and impact

To Apply:
Send your resume, a portfolio of web design projects (especially before/after examples), and a brief note about how you approach landing page optimization. If you’ve worked on a page with proven CRO results, we’d love to hear about it.