Marketing & Sales Automation Specialist

Important: To be considered for this position, please submit your application exclusively through the following link:
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ROLE

Are you energized by streamlining tech systems, connecting tools, and optimizing automations that drive real results? Do you love building out funnels, fine-tuning automation sequences, and seeing data flow seamlessly between platforms? If so, you might be the Marketing & Sales Automation Specialist we're looking for.

In this functional, do-er role, you’ll be responsible for the hands-on execution of our marketing tech and automation needs. You’ll report to the Marketing Manager and collaborate closely with the Marketing team to ensure smooth technical implementation across campaigns, funnels, and backend systems.

Your superpower is precision and follow-through — you bring clarity to chaos by executing efficiently, organizing assets, keeping projects on track, and proactively solving technical issues before they escalate.

Our Company Mission

We will be known by our results as the #1 transformational personal development experience for moms online to find purpose and profit working freely from home (or wherever) with a business they call their own, ultimately empowering them with time freedom and generational abundance so they can leave a thriving family legacy.

RESPONSIBILITIES

General Organization and Impact

Conducts routine system audits
Recommends information technology strategies, policies, and procedures by A/B testing, evaluating the projected outcomes, identifying problems, evaluating trends and anticipating requirements.
Configures and troubleshoots issues in the automation systems and instrumentation.
Manages and organizes data across the company's tech stack.
Builds technical setup for new products, launches, and joint venture opportunities.
Thinks creatively and develops new solutions
Funnel Tech

Manages the technology and funnels for all Rainmakers activities.
Sets up tracking for KPIs on funnels and creates automations to report on those KPIs.
Solves technical issues across webpages, checkouts, campaigns, and subscriptions; manages all integrations and automations required for launches.
Automation

Maintains and updates the automation sequences & Campaigns in CRM (Active Campaign, ---------- , High Level).
Defines and documents the functional and technical requirements for executing automated campaigns.
Improves the functionality of our CRM Tech Stack to create engaging experiences for our customers, and easy to execute processes for our internal team
Reporting

Reports to the Marketing Manager
Demonstrates ability to successfully manage competing priorities & deliverables in a fast-paced, deadline oriented environment
Creates new systems and automates existing systems to maximize efficiency
Performs technical reviews of our products and offers suggestions for improvement
Reads and interprets technical data with proficiency using tools such as Zapier & Google Suite

RESULTS

Overall Mission

Deliver consistent, measurable improvements in lead flow efficiency, automation reliability, and funnel conversion that result in increased revenue, decreased manual labor, and enhanced customer experience.

1. Funnel Performance & Conversion

95% Plus Funnel Uptime & Reliability
Ensure all funnels (lead gen, webinar, sales pages, checkout, upsells, etc.) are live, error-free, and load within 2 seconds across devices.

10% Plus Improvement in Funnel Conversion Rates Per Quarter
Collaborate with the marketing team to A/B test and iterate funnel steps with the goal of consistently improving opt-in and sales conversion rates.

Daily Funnel Health Checks & Error Resolution Within 12 Hours
Maintain a daily diagnostic system for funnel errors or Zap/integration issues with same-day fixes or documented escalation.

2. Automation System Impact

95% Automation Accuracy Rate
Maintain automation integrity so that subscribers receive intended messages, tags, and follow-ups without delay or misfire across CRM (ActiveCampaign, ---------- , etc.).

All Lead Nurture Sequences Updated Quarterly
Review and refresh core email and SMS sequences every 90 days based on performance metrics and campaign results.

Time Saved Per Quarter Through New Automations 100 Plus Hours
Track and report automations that eliminate manual tasks targeting at least 100 hours saved across departments per quarter.

3. Reporting & Insights

Weekly Marketing Metrics Dashboard Delivered by Monday 10am PST
Includes UTM tracking performance, funnel conversion snapshots, email and SMS campaign performance, and lead source breakdowns.

Real-Time Zapier Error Log Managed Daily
Track and respond to all automation errors within 24 hours with root-cause analysis and fixes documented.

ActiveCampaign Hygiene 0% Duplicate Contacts, 100% Tagged Properly
Maintain a clean CRM environment and run de-duplication and tagging audits bi-weekly.

4. Launch & Campaign Execution

100% On-Time Launch Execution
All technical components for launches (campaigns, CRM flows, checkout builds, product setup, integrations) completed 48 hours before internal deadlines.

Zero Critical Errors During Launches
Pre-launch testing (emails, triggers, payments, tags, access) is completed with a documented QA checklist.

Post-Launch Debriefs Within 3 Business Days
Deliver post-mortem automation performance reports and suggest improvements.

5. Lead Handling & Sales Enablement

Lead Response Automation Time Under 10 Minutes
Ensure all new inbound leads receive immediate automated follow-up and are properly routed in CRM within 10 minutes.

Monthly Lead Source Attribution Reports
Include UTMs, traffic source breakdown, and campaign ROI insights to inform future spend and strategy.

Sales Team Tech Support SLA 24 Hours or Less
Resolve all sales team tech support requests such as CRM glitches, missing contacts, and tagging issues within one business day.

6. Documentation & Innovation

Maintain 100% Updated SOPs for All Major Automation Processes
Every system created or modified is documented within 48 hours.

Quarterly Innovation Proposal
Suggest at least one new tech or automation initiative per quarter that would save time, improve conversion, or create a better customer experience.

What Success in This Role Looks Like:

Increased revenue and customer satisfaction driven by seamless, data-backed marketing automations
Reduced manual workload across departments through smart automation
Marketing campaigns launched on-time and error-free with visibility into performance
A proactive, systems-oriented mindset that drives innovation and elevates the brand’s professionalism and precision
REQUIREMENTS

Project Management: Excels in the use of ---------- for task management
Communication: Communicates clearly and consistently with the Marketing Team via Slack and ---------- task updates, stays current with company information, asks key questions and listens for understanding before taking action
Core Values: Consistently exhibits company core values outlined in the Rainmaker Family Ethos
BYOD (Bring Your Own Device) - Desktop and/or laptop with Windows or Mac operating systems are acceptable
AGREEMENT TERMS

Required working hours are Monday- Friday from 8:00am - 5:00pm PST with a one hour lunch break
Use Clockify to effectively track hours and bandwidth
Weekly 1:1 with the Marketing Manager
Weekly Marketing Tea ---------- etings
Project Meetings as needed
Compensation: $15USD/hour