Growth Strategy (Paid Search) Specialist Associate

Role Overview:
As a Growth Strategy (Paid Search) Specialist Associate, you'll be responsible for executing strategies, managing budgets, performing A/B testing, and continuously optimizing campaigns across various Google Ads platforms, including Search, Display, Shopping, and Video / Youtube.

Responsibilities:
? Campaign Management: Create, manage, and optimize Google Ads campaigns across different markets, ensuring they meet performance goals and KPIs.
? Keyword Research & Strategy: Conduct keyword research to identify new opportunities for growth. Develop and implement keyword strategies that align with our objectives.
? Ad Copywriting & Testing: Write compelling ad copy for search and display ads. Conduct A/B tests on ad creatives, landing pages, and bids to improve ad performance.
? Budget & Bidding Management: Manage campaign budgets, monitor spend, and adjust bids to optimize cost-per-click (CPC) and return on investment (ROI) / Cost per Acquisition (CPA).
? Analytics & Reporting: Track, measure, and report on key metrics (CTR, CPC, CPA, ROAS) to demonstrate campaign effectiveness. Provide regular updates and actionable insights to internal teams.
? Collaboration: Work with other members of the marketing team (content, social media etc.) to ensure campaigns align with overall marketing objectives and strategies.

Qualifications:
? 2-3 years of proven experience managing Google Ads campaigns (within the e-commerce space preferably but not a must)
? Solid understanding and experience with Google Ads (including search, display, shopping, PMAX and demand generation) and accompanying features e.g. smart bidding, targeting
? Proficient with Google Analytics, Google Tag Manager, and other data analysis tools
? Experience with optimising and managing product listings with Google Merchant Center
? Experience with performance marketing, budget management, pacing, strategy and track record of meeting performance goals/KPI

To apply, please submit your resume or include a link to your online resume.