Social Media Manager

About the Role:

I'm looking for a creative and reliable Social Media Manager to help manage and grow my social media presence. My content is rooted in lifestyle and personal branding, so I need someone who understands the influencer space, knows what resonates online, and can bring fresh, on-brand ideas to life. This role includes everything from content planning to editing and community engagement.

-Responsibilities:

**Content Strategy & Planning**
- Create and maintain a monthly content calendar
- Come up with ideas that align with my brand, goals, and trends

**Content Creation & Editing**
- Edit engaging short-form videos (Reels, TikToks, YouTube Shorts)
- Write captions that feel natural and on-brand
- Help create or repurpose content that fits a lifestyle/influencer aesthetic

**Posting & Community Engagement**
- Post content consistently across platforms (Instagram, TikTok, YouTube, etc.)
- Respond to DMs, comments, and mentions in a way that builds community
- Keep up with trends, sounds, and formats to stay relevant

**Performance & Check-ins**
- Track and report basic analytics to see what’s working
- Suggest improvements based on content performance
- Hop on a video call every other week to check in, review, and plan ahead


### Requirements:

- Experience managing social media for influencers or lifestyle brands
- Strong video editing and basic graphic design skills
- Solid understanding of social trends, tone, and visual style
- Comfortable working independently and managing multiple platforms
- Strong communication and time management

--Nice to Have:

- Familiarity with influencer collaborations or brand partnerships
- Experience with tools like Canva, CapCut, Adobe, scheduling platforms, etc.
- A sense of humor and creative instincts