Virtual Marketing and Content Specialist

Virtual Marketing & Content Specialist (Remote)
Company: Cass Studios (Supporting 6 Brands)
Location: Remote | U.S.-based preferred
Employment Type: Part-Time to Full-Time

About Cass Studios & Our Brands:
Cass Studios is a high-impact, full-service media production company that creates bold, compelling content for industrial, manufacturing, technology, and service-based clients. This role supports six brands across two states (Utah and Texas):
- Cass Studios – Commercial storytelling for industrial and corporate sectors
- The Trolley Studio – A Salt Lake City-based creative studio and event space
- The Drone Woman – Aerial photography and video services for commercial and industrial use
- Score Headshots – Professional headshot photography for executives and teams
- Texas Headshot Photos – High-volume headshot photography for Texas-based clients
- Next Level Media – AI video avatar content services for business communication and training

We’re seeking a skilled and self-motivated Virtual Marketing & Content Specialist to manage marketing execution across these brands—ensuring consistent voice, visuals, and performance.

Position Overview:
The ideal candidate will manage digital marketing operations including social media, email campaigns, blog writing, website updates, short-form video editing, and research—all while working independently with strong creative and technical skills. This person must be proficient in using ChatGPT for creating brand voice, conducting industry research, and optimizing messaging strategies for each brand’s unique audience.

Key Responsibilities

General Performance & Work Ethic
- Meet deadlines and manage multiple brands with ease
- Document work progress and hand off tasks clearly via Trello
- Maintain high levels of integrity, discretion, and professionalism
- Communicate proactively with the team
- Suggest workflow improvements and offer strategic insights

Social Media Marketing & Content Creation
- Schedule and publish posts 3x per week (Mon/Wed/Fri, 10AM–2PM) across IG, FB, LinkedIn, and Google My Business for each brand
- Research and apply trending hashtags and content strategies
- Track engagement metrics and adjust accordingly
- Respond to comments and DMs in alignment with brand tone
- Use ChatGPT to draft captions, plan post calendars, and adapt tone across platforms

Blogging & Email Marketing
- Write and publish 2 blogs per month per brand
- Align blog content with industry trends and SEO
- Create brand-aligned emails once per month per brand using Go High Level (GHL)
- Segment audiences and optimize campaigns for performance
- Respond professionally to leads and inquiries

Video Reel Creation & Editing
- Create 2 video reels per brand/month for social and promotional use
- Edit short-form content (Reels, Shorts, TikTok) aligned with each brand’s voice
- Ensure fast-paced, visually engaging content that reflects brand tone
- Distribute content effectively across platforms

Industry Research & Trend Monitoring
- Use ChatGPT and other tools to research trends in photography, video, digital marketing, and AI content
- Analyze competitors and industry shifts
- Present findings that guide content direction and strategy

Website Updates (GHL & Squarespace)
- Update images, text, and layout as needed
- Apply SEO best practices for page content
- Troubleshoot or report issues proactively
- Notify management of integration or app failures immediately

Organization & Time Management
- Work independently while managing multiple deliverables
- Use Trello to document task progress, updates, and priorities
- Practice time-blocking and fill out a daily timecard
- Communicate schedule changes, availability, or time off in advance

Professionalism & Attitude
- Receive and apply feedback with a growth mindset
- Maintain a proactive, solutions-focused approach
- Represent all six brands with a sense of ownership and professionalism

Qualifications
- 4+ years experience in digital marketing, content creation, or media
- Strong writing skills with the ability to match brand voice
- Proven ability to use ChatGPT for research, scripting, and messaging
- Proficient with Instagram, Facebook, LinkedIn, and Google My Business
- Familiar with Squarespace, WordPress, and Go High Level
- Video editing experience for social media platforms required
- Highly organized and able to manage multi-brand marketing

Workload & Compensation
- Part-time to start (15–20 hours/week), with potential to grow
- Remote/flexible hours—some availability during business hours preferred
- Pay DOE, with potential for advancement

To Apply:
Send your resume, 2–3 samples (social content, video reels, or blog posts), and a brief note about your experience using ChatGPT in marketing to [insert email or application link].