Meta Ads Director

About Us: At ShelfLife, we are dedicated to transforming the success of authors and publishers through innovative digital marketing strategies. As a leading book marketing digital agency, we specialize in creating targeted campaigns that drive sales, increase visibility, and build lasting author brands. Our team is passionate about books and committed to helping authors achieve their dreams.

Job Description: We are seeking an experienced and creative Facebook Ads Manager to join our dynamic team. This role is perfect for someone who is enthusiastic about books and has a proven track record of managing successful Facebook ad campaigns. As a Facebook Ads Manager, you will be responsible for developing, implementing, and optimizing Facebook advertising campaigns for our diverse roster of authors and books.



Key Responsibilities:

Campaign Strategy and Planning:
Develop comprehensive Facebook ad strategies tailored to each book and author’s target audience.
Collaborate with the marketing team to align ad campaigns with overall marketing objectives and book launch timelines.

Ad Creation and Management:
Design, create, and manage Facebook ad campaigns, including ad copy, visuals, and targeting.
Monitor and analyze ad performance, making data-driven adjustments to optimize ROI.
Conduct A/B testing to refine ad creatives and targeting strategies.

Budget Management:
Allocate and manage budgets effectively across multiple campaigns to maximize reach and conversions.
Track spending and ensure campaigns stay within budget while achieving desired results.

Performance Analysis and Reporting:
Provide regular reports on ad performance, highlighting key metrics and insights.
Utilize Facebook Ads Manager and other ---------- tools to track campaign success and identify areas for improvement.
Providing campaign progress via written reports as well as potentially on live video chats.

Industry Trends and Best Practices:
Stay up-to-date with the latest trends, tools, and best practices in Facebook advertising and book marketing.
Continuously explore new opportunities and innovative approaches to enhance campaign effectiveness.

Qualifications:
- Proven experience as a Facebook Ads Manager or similar role, with a focus on book marketing preferred.
- Strong understanding of Facebook Ads Manager, audience targeting, and ad optimization techniques.
- Excellent copywriting and creative skills, with the ability to craft compelling ad content.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Strong organizational skills and the ability to manage multiple campaigns simultaneously.
- Passion for books and a deep understanding of the publishing industry.
- Excellent communication and collaboration skills.
- Strong customer support via verbal and written communication with clients.

Why Join Us:
- Be part of a passionate and dedicated team committed to helping authors succeed.
- Work in a dynamic and creative environment with opportunities for growth and professional development.
- Enjoy the flexibility of remote work while contributing to exciting and impactful projects.


Compensation: $20,000 USD - $30,000 per year ($2K-$3K per month) Depending on how many accounts/people managed.

Apply here: ----------