Meta Ads Specialist

Job Overview:

Brax Jewelers is looking for an experienced Meta Ads Specialist to manage and optimize ad campaigns on Facebook and Instagram. The ideal candidate has a proven track record in digital advertising, lead generation, and audience targeting. Experience with Pinterest marketing is a plus.

Responsibilities:
- Plan, launch, and optimize Meta ad campaigns to generate leads and increase conversions.
- Manage Facebook Ads Manager, set up targeting, and track performance.
- Conduct A/B testing on ad creatives, audiences, and placements.
- Analyze ad performance and make data-driven adjustments.
- Stay updated with Meta’s latest ad policies and algorithm changes.
- Provide performance reports and suggest improvements.

Requirements:
- At least 2 years of experience in Meta Ads management.
- Strong knowledge of Facebook Ads Manager and audience targeting.
- Proven experience in lead generation for retail or e-commerce businesses.
- Ability to analyze metrics and optimize campaigns for better performance.
- Excellent English communication skills.
- Self-motivated, detail-oriented, and able to work independently.

Preferred Qualifications:
- Experience with Pinterest advertising.
- Background in e-commerce or retail marketing.
- Familiarity with conversion tracking and retargeting strategies.