Shopify Website for Hot Tub Spare Parts & Accessories

Project Brief: Shopify Website for Hot Tub Spare Parts & Accessories

Business Overview
We are a supplier of hot tub spare parts and accessories, serving both B2B (trade customers) and B2C (retail customers). Our catalogue includes filters, cover lifters, steps, heat pumps, and maintenance chemicals. We need a single Shopify site that caters to both customer types, with tailored experiences and pricing structures.

Project Goals
Develop a high-performing, professionally designed Shopify website that:

Seamlessly serves both B2B and B2C customers

Offers tiered pricing and trade account functionality for B2B users

Delivers a clean, modern design and smooth user experience

Provides advanced product filtering, search, and navigation

Is significantly more intuitive and visually polished than ----------

Key Requirements

Platform: Shopify (or Shopify Plus if required for B2B functionality)

Design & UX:

Clean, modern, and minimal aesthetic

Mobile-first design with fast load times

Easy navigation with clear product categorization

Strong product visuals, tech spec support, and compatibility info

UX that clearly distinguishes the B2C and B2B flows (without needing two separate sites)

Functionality:

B2B Features:

Tiered pricing levels based on account status (e.g., Trade Tier 1, Tier 2, etc.)

Login-gated B2B pricing (only visible to approved accounts)

Trade account registration form with approval workflow

Ability to manage customer groups and pricing in admin dashboard

Option for trade-only products or trade-specific pricing on shared SKUs

B2C Features:

Standard pricing visible to all general visitors

Guest checkout and optional account creation

Clean, simplified purchasing experience

Shared Features:

Powerful search with part filtering (by brand, compatibility, type, etc.)

Mega menu for quick access to product categories

Product tagging and "related items" suggestions

Blog/resource hub for guides, tutorials, and FAQs

Product reviews (optional)

Order history, saved products, reordering functionality for accounts

Back-End & Integrations:

Easy product import/bulk upload

Inventory integration (if not native to Shopify)

Email marketing (preferably Dotdigital or compatible platform)

Integration with Google Analytics, Meta Pixel, etc. for tracking

App/plugin recommendations to support B2B/B2C dual setup

Reference Site (Functionality Only):
----------
We want all the functionality from this site but with a much better design and UX.

Deliverables:

Full Shopify site design and development

Wireframes and design mockups before build

QA testing on desktop and mobile

Training or documentation on managing pricing tiers and customer groups

Timeline:
Please provide an estimated timeline for:

Discovery & wireframes

Design

Development

Testing & launch

Budget:
Please provide a breakdown of estimated costs, including design, development, app/plugin fees, and any third-party tools required.