Marketing Strategist - General

???? Who We Are
Arete Effect Active Health is a boutique personal training studio located in Ringwood, VIC, Australia. We offer a welcoming space that blends fitness, functional health, and mental wellness support for real people from all walks of life. Our mission is to empower our clients through movement, education, and personalised care.

We're known for our holistic approach — working alongside medical and allied health professionals — and for the strong community we've built with people who value sustainable, supportive health outcomes.

???? About the Role
We’re looking for a smart, organised and health-minded Virtual Assistant to design a strategic 90-day social media marketing plan for our business. This is a one-time project to set us up for consistent and high-quality social media activity, with the option for future collaborations.

Important Note: We are not asking for content creation or graphic design at this stage — this is a planning and strategy role.

? Key Responsibilities
Audit our current social media presence (Instagram, Facebook)

Design a 90-day content marketing plan (Instagram/Facebook primarily)

Include key themes, post types, weekly/monthly focuses, and suggested topics

Ensure the plan aligns with our brand tone, services, seasonal priorities, and customer journey

Schedule suggested calls to action to drive inquiries, bookings, engagement, and visibility

Suggest repurposing opportunities and recurring content to improve workflow

Present the plan in a clear, editable format (Google Sheet, Excel etc.)

???? We’re Looking for Someone Who...
Has experience in digital marketing strategy, particularly for service-based businesses

Understands how to plan content for fitness, wellness, or health spaces (bonus if familiar with Australian market)

Has a good eye for balance between value-led posts, storytelling, community building, and promotional calls to action

Is proactive, organised, and can work independently with minimal handholding

Communicates clearly and delivers on time

???? Bonus Points If You...
Have experience working with boutique studios or small business owners

Are familiar with tools like Canva and Meta Business Suite

Are available for potential ongoing project work (e.g. quarterly planning, email newsletters, etc.)

???? To Apply
Please submit:

A short introduction about yourself and your relevant experience

One or two examples of a content strategy or social media plan you’ve created (PDF, link or screenshots welcome)

Your availability and rate for this one-off project

We’re excited to hear from you!