Online Community Technical Advisor

Krayden Inc. is a stocking technical distributor featuring adhesives, sealants, encapsulates, coatings, solder, solder chemicals, release agents, dispensing equipment and supplies with locations throughout the United States and Mexico, Asia and Brazil. The company represents only the leaders in engineered materials. Krayden Inc.'s sales force is able to fully interact with both engineering and purchasing to support manufacturing issues. For more information, visit Krayden, Inc.

Description:
The Online Community Technical Advisor will be responsible for answering questions submitted through the “Ask an Expert” portal on the company’s website and engage in forums, groups and social media where our customers are active online in order to raise awareness of the company brand and the products and services we provide while increasing the visibility of the company as the technical leaders in the industry, driving traffic and leads to the website. The Community Technical Advisor will own and execute community building strategies for the company’s website. This will include outreach through email and social media, creating and posting engaging content, curating and promoting channel specific programs, and building and fostering an online community. The position would also involve managing future company sponsored online groups and or forums by engaging as a mentor and expert in the industry. This position will report directly to the Director of Marketing and work closely with the sales staff and suppliers for technical resource support. Ideal candidates will have a comprehensive understanding of adhesives, sealants and coatings and will operate as a center of excellence with a deep understanding of the industry, culture and issues facing members of the community. The position will require someone who is technically knowledgeable, relevant and quick-thinking to engage on a peer-peer basis with members and retain their respect. They will demonstrate superb social media skills, attention to detail, and ability to manage multiple projects, priorities and deadlines. Experience with content production and managing online marketing campaigns is a major plus.

Responsibilities:
• Reply to customer inquiries and follow through to promote lead conversions.
• Collaborate with sales and marketing teams to publish quality content through email and online resources to promote engagement.
• Build Social/Referral traffic to website.
• Strategically seed new content on social accounts, aggregate sites and related communities.
• Engage, moderate, and grow online communities.
• Find, develop and maintain relationships with influencers on social media platforms.
• Communicate trends in engagement metrics, discussions, and comments to team members to ensure continued best practices in community development.
• Manage all social media accounts to ensure quality and consistency of brand voice, user engagement, and marketing objectives.

Requirements:
• Bachelor’s Degree or equivalent experience
• Minimum of 3 years working in the adhesives and sealants industry
• Experience with online community building and community management a plus
• Ability write professionally under deadline
• Ability to follow detailed instructions
• Superb verbal and written communication skills in American English
• Proficiency in social media writing and content development (will train if other requirements are met)
• Proficiency with WordPress CMS or other blog/website content management platforms (will train if other requirements are met)
• Proficiency with CRM (Customer Relations Management) software (will train if other requirements are met)
• Proficiency in Microsoft Office: Word, Excel, Outlook and PowerPoint
• Strong work ethic with critical thinking skills
• Excellent communication, interpersonal and organizational skills
• Energetic, motivated, a self-starter
• Proven ability to multi-task and meet tight deadlines
• Ability to manage multiple project simultaneously
• Experience with Marketing Automation software a plus
• Very comfortable with all aspects of digital, mobile and web communications including Skype.