Web Content Manager & SEO Specialist

Krayden Inc. is a stocking technical distributor featuring adhesives, sealants, encapsulates, coatings, solder, solder chemicals, release agents, dispensing equipment and supplies with locations throughout the United States and Mexico, Asia and Brazil. The company represents only the leaders in engineered materials. Krayden Inc.'s sales force is able to fully interact with both engineering and purchasing to support manufacturing issues. For more information, visit Krayden, Inc.

Description:
The Web Content Manager and SEO Specialist would be responsible for developing the companies brand voice online, by writing content and building a team that accomplishes goals pertaining the company’s digital marketing and search engine optimization strategies. This position involves crafting content for promotions, landing pages, commercial emails, news releases, blog articles, social media posts and other online outreach campaigns. This position will report directly to the Director of Marketing. Ideal candidates will demonstrate superb communication skills, attention to detail, and ability to manage multiple projects, priorities and deadlines. Experience with content production and managing online marketing campaigns is a major plus.

Responsibilities:
• Create, develop and manage content for the companies digital presence
• Manage assigned digital projects and communicate with any team members as needed
• Maintain digital presence in a way that stays true to brand voice and brand standards
• Coordinates with all other departments as needed in order to develop high-quality campaigns
• Integrate content marketing and SEO strategy to maximize search engine visibility
• Write and copy-edit a variety of different digital marketing materials
• Produce visual content and media such as photo editing, video, pdf editing, slide decks and info-graphics
• Track and report on all website and campaign metrics

Requirements:
• Web content management software experience required. Wordpress CMS experience a Plus.
• Ability to follow detailed instructions
• Superb verbal and written communication skills in American English
• Proficiency in social media writing and content development
• Proficiency with WordPress CMS or other blog/website content management platforms
• Proficiency with HTML and CSS editing, as needed to edit and optimize web content
• Proficiency in Microsoft Office: Word, Excel, Outlook and PowerPoint
• Some experience in photo and video editing software
• Strong work ethic with critical thinking skills
• Proven track record of hiring, managing and leading a motivated team
• Excellent communication, interpersonal and organizational skills
• Energetic, motivated, a self-starter
• Proven ability to multi-task and meet tight deadlines
• Ability to manage multiple project simultaneously
• Experience in Photoshop, Illustrator, HTML helpful
• Experience with Marketing Automation software a plus
• Very comfortable with all aspects of digital, mobile and web communications including Skype
• B.A. in Marketing, Communications or related field - equivalent experience