Facebook/Instagram Ads Specialist (E-Commerce Skincare)

Facebook/Instagram Ads Specialist (E-Commerce Skincare)
Location: Remote (Philippines)
Type: Full-Time

Position Overview
We are seeking a results-driven Facebook/Instagram Ads Specialist to manage end-to-end advertising campaigns for our fast-growing skincare e-commerce brand. The ideal candidate will have proven experience in crafting high-converting ad creatives (images, video, and copy) and optimizing campaigns to drive sales, engagement, and brand growth.

Key Responsibilities
Campaign Development & Execution: Design, launch, and manage Meta Ads campaigns (Facebook/Instagram) from strategy to execution, including audience targeting, budget allocation, and bid optimization.

Creative Development: Produce and test compelling hooks, visuals, and ad copy tailored to skincare audiences, emphasizing product benefits and emotional triggers.

A/B Testing: Continuously test ad creatives, landing pages, and audience segments to identify top-performing combinations.

Performance Analysis: Monitor KPIs (ROAS, CTR, CPC) and provide detailed reports on campaign performance, with actionable insights for improvement.

Budget Management: Optimize daily ad budgets (including experience with high-budget campaigns) to maximize ROI while maintaining target KPIs.

Trend Adaptation: Stay updated on Meta’s algorithm changes, skincare industry trends, and competitor strategies to keep campaigns ahead of the curve.

Qualifications
Experience: 5+ years managing Facebook/Instagram ad campaigns for e-commerce brands, preferably in skincare, beauty, or wellness.

Creative Skills: Proficiency in creating engaging ad content (static images, video editing, and copywriting) using tools like Canva, Adobe Suite, or CapCut.

Analytical Expertise: Strong grasp of Meta Ads Manager, Google Analytics, and tracking tools (e.g., Facebook Pixel).

Portfolio: Examples of successful campaigns demonstrating measurable results (e.g., increased sales, improved ROAS).

Communication: Fluent English with clear, proactive communication for cross-team collaboration.

Preferred Skills
Experience with influencer/UGC content integration.

Knowledge of skincare-specific marketing strategies (e.g., addressing sensitive skin concerns, anti-aging claims).

Certifications: Meta Blueprint Certification.

How to Apply
Submit your resume, portfolio, and a brief case study of a successful skincare/cosmetics campaign (include metrics like ROAS, CTR, and scale achieved). Applications without portfolios will not be considered.

Note: This role requires weekend availability for campaign monitoring and adjustments