Logo Design Opportunity – Create the Face of a New Skincare Brand

PLEASE CAREFULLY READ THE DESCRIPTION BELOW AND PROCEED WITH YOUR APPLICATIONS AS MENTIONED IN MY JOB POST. ONLY APPLICANTS WHO FOLLOW THE PROCESS WILL BE CONTACTED. A MUST DO FOR THE APPLICANTS: Send your resume and portfolio to ---------- .


About Daycey:

Company Name: Daycey

Industry: Skincare and Beauty

Business Description: Daycey is a skincare brand that curates products specifically designed for the Sri Lankan market, addressing common skin concerns with effective, tailored solutions.

Target Audience: Women aged 18+ in Sri Lanka, primarily middle to upper-middle class, skincare enthusiasts who value quality and results while being price-conscious.

Logo Design Purpose:

Primary Purpose: To create a strong brand identity for Daycey as we launch on Instagram and expand to other platforms.

Logo Usage: The logo will be used on social media (Instagram), the website (to be launched later), and product packaging.

Current Branding: This is a new brand with no existing branding elements.

Design Style & Aesthetic:

Preferred Style: Minimalist, modern, clean aesthetic.

Logo Type: Wordmark logo with subtle floral or bee elements integrated within the letters (see visual reference tab).

Tone: Sophisticated, contemporary, bold, and confident typography with clever use of negative space. The design should be minimalist yet impactful.

Colour Preferences: Soft, natural tones evoking cleanliness and care. A limited color palette (2-3 colors) that works in both color and monochrome versions. One color should serve as a distinct brand identifier.

Design Elements to Focus On:

Typography: Modern, clean, and elegant fonts. Open to custom typography or existing fonts that fit the brand’s style. Bold, geometric letterforms with creative manipulations and smart use of negative space.

Imagery/Symbols: Incorporate subtle skincare-related elements and symbols conveying purity, care, and effectiveness.

Emotions to Evoke: Trust, care, and sophistication. The brand should appear professional, reliable, and specifically tailored to Sri Lankan skin concerns.

Competitor Analysis:

Competitors: Local and international skincare brands targeting the Sri Lankan market.

Differentiation: Focus on curating products specifically suited for Sri Lankan skin issues.

Technical Requirements:

File Formats: Vector files (.ai, .eps) and raster files (.png, .jpg) for various uses.

Logo Variations: Horizontal and vertical versions, an icon-only version, and a monochrome version.

Scalability: Ensure the logo is scalable for different applications, from social media icons to packaging.


The document has the visual references: ----------