Social Media & Influencer Marketing Manager

Social Media & Influencer Marketing Manager

Location: Remote
Type: Full-time

Job Overview:
We are seeking an experienced Social Media & Influencer Marketing Manager to lead our digital engagement strategy. This role involves overseeing all social media activities, influencer collaborations, performance tracking, and community engagement. The ideal candidate is well-versed in social media management tools like Hootsuite, Buffer, or Sprout Social, and understands how to grow a brand organically while maintaining a strong online presence.

Responsibilities:
• Manage all social media accounts (Instagram, Facebook, TikTok, LinkedIn, Twitter, etc.) using scheduling software.
• Develop and execute content calendars that align with marketing goals.
• Identify, negotiate, and collaborate with influencers, affiliates, and brand ambassadors to expand reach.
• Track and analyze KPIs (engagement rate, reach, follower growth, conversions) and optimize strategies.
• Monitor and engage with the community by responding to comments, messages, and brand mentions.
• Research social media trends and adjust strategies accordingly to maintain relevance.
• Collaborate with the content team to ensure posts are visually appealing and consistent with brand messaging.
• Manage paid social media collaborations and sponsorships to maximize ROI.
Requirements:
• Proven experience in social media management and influencer outreach.
• Proficiency in social media scheduling tools (Hootsuite, Buffer, Sprout Social, etc.).
• Strong analytical skills to measure performance and optimize engagement.
• Experience with influencer partnerships and outreach strategies.
• Excellent copywriting skills for crafting engaging social media posts.
Preferred:
• Experience in e-commerce, health & wellness, or CPG brands.
• Familiarity with UGC content strategies and community-building tactics.
• Ability to work cross-functionally with the content and PPC teams.
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