Marketing Manager

MARKETING MANAGER

Remote Position | Full-time

Better Bookings is seeking an experienced Marketing Manager to join our growing vacation rental property management team. This is a unique opportunity to build and lead our marketing function from the ground up, developing strategies that drive business growth and establishing our brand in the competitive vacation rental market.

About Us

We are a new and ambitious vacation rental property management company committed to delivering high-quality service throughout the entire rental process. Our core values include exceptional quality at every stage, rapid response times, and unwavering reliability for both property owners and guests.

Role Overview

As our Marketing Manager, you will be responsible for developing and implementing comprehensive marketing strategies across multiple channels. You'll build and lead a marketing team, manage budgets, and create campaigns that generate a steady flow of property owner leads while establishing our brand in the vacation rental market.

Key Responsibilities

- Develop and execute holistic marketing strategies aligned with business objectives
- Build, train, and manage a high-performing marketing team
- Oversee all marketing channels including SEM, SMM, branding, and offline marketing
- Create and implement effective paid advertising campaigns across digital platforms
- Develop compelling brand positioning and messaging
- Establish and optimize lead generation funnels for property owner acquisition
- Manage and grow a monthly marketing budget of $3,000+ based on performance
- Create and implement robust content strategies across channels
- Track, analyze, and report on marketing metrics and KPIs
- Stay current with industry trends and best practices in both marketing and the vacation rental industry

Required Qualifications

- 5+ years of marketing experience with at least 2-3 years at a mid-level or senior position
- Bachelor's degree in Marketing, Business, - --Communications, or related field
- Proven experience in the hospitality or vacation rental industry
- Strong knowledge of paid advertising platforms and strategies
- Experience in brand development and management
- Demonstrated ability to build and lead marketing teams
- Expertise in content strategy and implementation
- Proven track record of developing successful lead generation campaigns
- Strong analytical skills with data-driven decision making
- Excellent project management and organizational abilities
- Outstanding written and verbal communication skills in English

Preferred Qualifications

- Experience in property management or vacation rental marketing specifically
- Knowledge of the vacation rental market dynamics in multiple regions
- Experience with marketing automation tools and CRM systems
- Understanding of SEO principles and implementation
- Experience with marketing budget management and ROI optimization

Personal Qualities

- Creative thinker with innovative approach to marketing challenges
- Strong work ethic and results-oriented mindset
- Performance-driven with focus on measurable outcomes
- Strategic thinker with ability to execute tactically
- Adaptable to the dynamic needs of a growing business

Working Hours

Monday to Friday, 08:00 - 17:00 CET

What We Offer
Permanent full-time position
Fully remote work environment
Competitive salary: 1,200 EUR per month
Opportunity to build and lead a marketing team
Significant growth potential within an expanding company
Creative freedom to shape marketing strategy and brand development