Social Media Manager

About the Role:
The ideal candidate will be responsible for creating and managing social media content across multiple platforms, driving audience growth and engagement, as well as improving brand presence. They should have a strong understanding of Western trends, humor, and culture to ensure the content resonates with the target audience.

What You’ll Be Doing:
Develop and implement engaging social media strategies to grow audience and brand awareness.
Create high-quality content (posts, captions, graphics) optimized for different platforms (Facebook, Instagram, X, LinkedIn, TikTok).
Collaborate with the creative team to generate visually appealing content.
Monitor, analyze, and report on performance using relevant tools to identify areas for improvement.
Engage with the community, respond to comments/messages, and build strong relationships with followers.
Develop content calendars and ensure consistent posting across all platforms.
Stay updated with industry trends and platform algorithms to maximize reach and engagement.

What We’re Looking For:
Proven experience as a Social Media Manager, Content Creator, or similar role with a portfolio of past work.
Excellent written and verbal English communication skills.
Strong understanding of Western culture, trends, and audience preferences.
Proficiency in social media management tools (e.g., Sprout, Air).
Ability to analyze performance data and adjust strategy for continuous improvement.
Strong organizational skills and the ability to meet deadlines.

Preferred Qualifications:
Prior work experience managing social media for brands targeting Western audiences.
Ability to craft persuasive and engaging copy with a tone that resonates with Western culture and trends.
Demonstrated ability to grow social media accounts, increase engagement, and achieve measurable results.
Familiarity with creating short-form video content (Reels, TikTok, YouTube Shorts) to maximize engagement and reach.
Experience developing and executing successful content and growth strategies.
Strong analytical skills with the ability to interpret performance data and refine content strategies accordingly.
Ability to think outside the box and propose fresh ideas to keep content engaging and relevant.
Understanding how to optimize social media content for search and discoverability.
Familiarity with Facebook Ads, Instagram Ads, and other paid promotion strategies is a plus.

HOW TO APPLY:
Send us your updated resume, cover letter and portfolio to showcase both your personality and your professional expertise.