Lead Generation & Marketing Virtual Assistant for Home Care Agency

About the Role:
We’re seeking a highly motivated, part-time virtual assistant to help grow our home care agency by generating 5 new clients per month. Your main focus will be on lead generation via phone calls and emails, managing social media content and marketing, and assisting with client onboarding.

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Company:
Above The Norm Home Care (ATN) — a non-medical home care provider based in Philadelphia, PA

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Position Details:
• Part-time: 20 hours/week
• Long-term role
• $5–$8/hour (based on experience)
• Working hours in U.S. Eastern Time preferred

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Main Goal:
Your #1 objective is to help us acquire 5 new clients every month through outreach, content creation, and marketing follow-ups.

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Key Responsibilities:
• Make outbound phone calls and follow-ups to potential clients (scripts provided)
• Send and respond to outreach emails and direct messages
• Track and follow up with leads in a CRM or spreadsheet
• Manage and grow social media presence (mainly Facebook & Instagram)
• Create and edit short-form content for Reels/Stories using Canva and CapCut
• Assist with YouTube content creation (optional but a plus)
• Handle full client onboarding (30–45 minutes per client)
• Provide weekly outreach and lead conversion reports

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You’re a Great Fit If You:
• Speak and write fluent English (must be confident on phone calls)
• Have experience with lead generation, customer service, or cold outreach
• Are skilled in Canva and CapCut for content creation
• Know how to grow and manage Facebook and Instagram
• Are highly organized and can keep track of leads and conversations
• Are proactive, reliable, and results-driven
• Bonus: Experience in healthcare, home care, or senior services

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Tools We Use:
• Google Workspace (Docs, Sheets, Gmail)
• Canva & CapCut
• Facebook & Instagram
• CRM (Airtable, HubSpot, or similar)

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How to Apply:
Please submit the following:
1. A short video (1–2 minutes) introducing yourself and sharing your experience with lead generation, phone/email outreach, and content creation.
• Upload the video to Google Drive, Dropbox, or YouTube (unlisted)
• Include the link in your message (make sure the link is accessible)
2. Samples of content you’ve created (social posts, graphics, or videos)
3. Your expected hourly rate and availability