Community Engagement Specialist

Position Overview:
We’re looking for a passionate and experienced Community Engagement Specialist to grow, manage, and engage with our community across both online and offline touchpoints. The ideal candidate is a natural communicator, thrives in a fast-paced environment, and has a deep understanding of Singapore’s lifestyle and hospitality scene.

Key Responsibilities:

Develop and execute community engagement strategies to grow The Hey Co’s audience and enhance brand loyalty

Manage and respond to inquiries, feedback, and reviews across platforms (Instagram, Facebook, TikTok, XiaoHongShu, TripAdvisor, Google, etc.)

Build and maintain relationships with our customers, community partners, influencers, and collaborators

Curate engaging content in collaboration with the marketing team to foster conversation and participation

Host and support community events (online/offline), activations, and brand experiences

Monitor sentiment and gather insights from the community to support brand and product improvements

Maintain and update community platforms such as WhatsApp, Telegram, and newsletters

Assist in managing The Hey Co’s website and digital content

Collaborate cross-functionally with marketing, operations, and design teams to align on brand goals

Requirements:

Excellent verbal and written communication skills in English

2+ years of experience in community management, marketing, or communications

Prior experience working in a Singaporean company, ideally in lifestyle, F&B, or hospitality sectors

Strong familiarity with social media, messaging platforms, and community tools

Self-motivated, proactive, and able to manage multiple projects at once

A genuine people person who enjoys connecting with others and growing communities

Bonus: Bilingual (English & Mandarin), experience with XiaoHongShu or other Chinese-language platforms

Why Join Us:

Be part of an exciting, growing lifestyle brand

Work with a passionate team and vibrant community

Opportunities for growth, creativity, and cross-brand collaboration