Facebook Advertising Specialist

Job Type: Part-Time (5-10 hours per week)
Company: Euphoria & Co Events

About Us:
Euphoria & Co Events is a Perth-based company specializing in organizing club events and festivals across Western Australia. We create engaging experiences that celebrate diverse cultures and bring people together.

Key Responsibilities:
Campaign Strategy & Execution:
Develop and optimize Facebook/Instagram campaigns to drive event attendance, ticket sales, and brand awareness.

Event Marketing:
Design and run targeted campaigns for event promotions, special offers (e.g., early bird tickets), and brand partnerships.

Ad Creation & Testing:
Create compelling ad creatives, test performance, and refine ads for higher conversions and engagement.

Audience Targeting:
Use Facebook’s targeting tools to reach specific local and interest-based audiences for each event.

Performance Monitoring & Reporting:
Track metrics (CTR, ROAS) and report on campaign effectiveness, making data-driven adjustments.

Collaboration:
Work with design, content, and event teams to ensure ads align with event goals and brand messaging.

Requirements:
Experience in Facebook/Instagram advertising, preferably in events or entertainment.

Strong skills with Ads Manager, Pixel, and audience targeting.

Knowledge of key event marketing metrics (CTR, ROAS, CPA).

Creative skills for ad copy and visual content.

Ability to analyze data and optimize campaigns for event success.

Preferred Skills:
Experience with advanced Facebook targeting (Lookalike Audiences, Custom Audiences).

Google Ads or other social media advertising experience.

Experience in promoting local events and festivals.

Why Join Us?

Flexible Hours: Work 5-10 hours per week with scheduling flexibility.

Growth Opportunities: Career development and growth within the company.

Impactful Work: Help promote exciting events that bring people together.

Competitive Compensation: [Details of salary, benefits, perks, etc.]