Ads Specialist

Paid Ads Specialist (Meta & Google)



Role Summary

Owns paid advertising execution across Meta and Google platforms. This role focuses on campaign creation, optimization, budget control, and performance reporting.



Responsibilities

Build Meta and Google ad campaigns
Select audiences
Set and manage budgets
Test creatives
Optimize performance
Track conversions
Report results


*Does NOT Do
Shoot content
Lead strategy calls
Talk to clients
D ---------- offers
Change scope

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*KPIs
Cost per lead
ROAS
Conversion rate
Budget efficiency
Account health


???? Role Includes:
Managing and optimizing Google Ads, Facebook Ads, and TikTok Ads
Overseeing Google Local Services Ads
Updating and optimizing Google My Business listings
Tracking ad performance and improving ROI

???? Requirements:
Experience with Google Ads, PPC, and Meta advertising
Strong attention to detail and excellent communication skills
Ability to follow instructions and work independently