Virtual Assistant for Meta/Instagram Ad Agency

Virtual Assistant – Facebook Ads + Creative Project Support

Type: Part-Time (10–20 hours/week to start)
Location: Remote
Hourly Rate: $6-8/hr

About Us:
We’re a boutique Meta ads agency focused on lead generation for home improvement and service-based businesses. Our team is small and agile—run by a creative strategist and a media buyer—and we pride ourselves on clean execution, strong creative, and real results. We’re looking for a detail-oriented VA to help us stay organized, move faster, and keep campaigns flowing.

What You’ll Be Doing:

?? Facebook Ads Execution
- Build campaigns/ad sets/ads based on a provided brief
- Upload and organize creative assets into Meta Ads Manager
- Apply naming conventions, budgets, placements, tracking (using templates we provide)


QA and troubleshoot basic ad issues (e.g., disapproved ads, pixel issues)
- ???? Reporting & Data Support
- Pull weekly performance data into Google Sheets or Looker Studio
- Flag wins, underperformers, or budget issues
- Maintain a “What’s Working” doc for the team


???? Creative Support
- Collect UGC examples, ad inspiration, and trends from TikTok/Meta Ad Library
- Organize raw client content for editing
- Help prep creative briefs and finalize files for ad uploads


???? Admin & Project Flow
- Applying for jobs on Upwork agency account
- Collecting agency or company information for lead generation purposes
- Sending cold emails
- Track campaign launch timelines and deliverables
- Sort emails, flag urgent messages, and follow up on missing assets
- Book internal/client meetings and prep relevant docs or recaps



Skills You’ll Need:
- Experience with Meta Ads Manager (at least 1–2 years)
- Comfortable navigating creative briefs and ad structure
- Organized and communicative in async work


Bonus: familiarity with Slack, Google Drive, Canva, and Loom


Who You Are:
- Detail-obsessed but flexible
- Love supporting a small team and helping things run smoother
- Comfortable working independently and asking good questions


To apply please share:
- A short intro about you
- Examples of Facebook ad tasks you’ve done before
- Your typical availability and hourly rate
- Any tools you’re experienced with (e.g. Meta Ads Manager, Canva, Notion)

Look forward to hearing from you!
Chris