Social Media Manager

Hello

I am looking for a social media manager to own my brand’s social media strategy and execution end to end.

You can find us on Meta (Instagram & Facebook), TikTok and ---------- have outlined the scope of works that I need to hire someone to carry out. |To apply, please respond with the requests at the end of the document.

Social Media Manager (SMM) will deliver the following:

The brand relies on high quality reels content and collaborations. I need someone who can strategically edit and post to grow these channels. The person must have an eye for aesthetic design/ home interiors.


1.1. Develop and implement social media strategy within first week of starting:
Content Pillars & Posting Cadence: Establish content themes and a clear posting schedule across each social platform.
Platform-Specific Strategies: Create platform-specific tactics, taking advantage of each platform's unique features and audience.
Monthly Performance Review and Adjustment: Evaluates the strategy monthly, reviewing KPIs (engagement rate, reach, follower growth, top performing posts) and prepares reporting to track progress including recommending adjustments to optimize performance.
Brand Consistency and Voice: Ensures all content aligns with brand voice, visual identity, and overall business goals.


1.2. Monthly content posting for 3 social platforms (Meta, Pinterest, TikTok).
The mix of post types/ cadence/ volume of posts is to be determined by the SMM based on achieving *1.8 Quantifiable KPI Targets


1.3. ~49% of posted content is provided raw footage / images that need to be turned into posts and reels, ~51% of posted content is created by creators via collaborations. All editing, graphics and creative strategy is to be completed by the SMM. The SMM is to direct the client on the content to be captured.
Direction of content to be captured includes concept, prompts, moodboard, example/inspiration if available.


1.4. Audience/community engagement on all platforms
SMM to engage with other brands/ industry peers
SMM to engage with relevant audience (comments, inbox responses, likes, follows etc)


1.5. Talent/ influencer strategy, discovery + outreach
Develop a strategy for identifying the right collaborations for the brand/ specific products on a monthly basis
Minimum 6 collaboration reels per month
Manage all outreach and communications with collaborators and track engaged influencers in google drive file. Client will review the inputs in the shared file and send the product within a reasonable time frame.


1.6 Support with platform integrations including Shopify, Pinterest, Tiktok Shop, Instagram Storefront.


1.7. Monthly meeting to collaborate with Client
Review past month performance - I need this in a excel format with metrics tracked every month and on each post.
Set engagement and growth goals for next month
Review content ideas
Align on any key sell periods/ promotions/ new product launches etc


1.8 Quantifiable KPI Targets


Increase Instagram Followers
Increase followers by minimum 100% a month
Instagram & TikTok Influencer Collaborations
Minimum 6 reels per month from influencers
Increase Instagram Engagement
Grow average view count of Reels by 20% per month
Increase Interactions by 20% per month
Grow Pinterest
60 posts per month - can be static images or video using highly optimised SEO.


5. Confidentiality
The Social Media Manager agrees to keep confidential all information pertaining to the Client’s business and operations and shall not disclose such information to any third party without the prior written consent of the Client.
6. Intellectual Property
6.1. All materials created by the Social Media Manager in the performance of the Services shall be the property of the Client.
6.2. The Social Media Manager shall transfer all rights, titles, and interests in and to the materials to the Client.

If you have read and understood these terms and requirements and would like to apply for this role, please respond with the following:
What is 1 tip you would give me based on the current state of my instagram ----------

Share 1 profile (account) that you think is a good, aspirational benchmark for Moncur Home.

Share 1 reel that is good inspiration for Moncur Home, for example a cool editing style, hook, aesthetic, storyboard etc.

Create 1 reel using any of the footage provided in this link ( ---------- ). The storyboard, text, etc is all up to you. This will help me know if you understand the brand aesthetic and what will generate growth for the account.
*note that I want to see your interpretation of the best, most aesthetic, premium, luxury execution of the reel. Try your best!

Here are some of my favourate accounts and a good source of inspiration to get you started:

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Regards

Jess