SEO Specialist - Keyword Research & Content Optimization

We are seeking an experienced and detail-oriented SEO Specialist with a strong focus on keyword research, content strategy, and website optimization. In this role, you will play a key part in executing SEO strategies for our clients, including identifying high-opportunity keywords, proposing new content opportunities, and optimizing existing websites. You’ll work closely with our team to implement approved content using automation tools and CMS platforms like Shopify and WordPress, while continuously analyzing performance to uncover new ranking opportunities. A deep understanding of semantic relevance and the ability to enhance content with contextual internal links will be critical to success in this position.

This role offers significant potential for growth, with the opportunity to transition into a full-time position as our agency continues to expand. If you’re passionate about SEO, thrive in a fast-paced environment, and have a knack for turning data into actionable strategies, we’d love to hear from you!

Key Responsibilities

Keyword Research & Strategy:
- Conduct in-depth keyword research to identify target keywords for existing client websites, including short-tail, long-tail, and high-intent opportunities.

- Propose new collections, pages, or content ideas based on keyword gaps, market trends, and semantic relevance to improve organic traffic potential.

- Develop a general keyword and content strategy aligned with client goals, industry competition, and search engine understanding of topical authority.

Content Implementation:
- Use automation sequences to streamline content workflows and ensure timely execution.

- Upload and format client-approved content to Shopify and/or WordPress websites, ensuring proper SEO optimization (meta tags, headings, alt text, etc.).

- Add relevant, contextual internal links to new and existing content to enhance user experience, improve site structure, and boost semantic relevance for search engines.

Ongoing Optimization:
- Review existing client websites and content on an ongoing basis to identify areas for improvement, including opportunities to strengthen topical depth and relevance.

- Analyze Google Search Console and other SEO tools (e.g., Ahrefs, SEMrush, Moz) to uncover ranking opportunities and optimize underperforming pages.

- Recommend updates to existing content, including refining internal linking strategies and enhancing semantic alignment with target keywords and user intent.

Performance Tracking & Reporting:
- Monitor keyword rankings, organic traffic, and other key SEO metrics to measure the impact of your work.

- Provide insights and recommendations to clients and internal teams based on data-driven analysis, including the effectiveness of internal linking and content relevance.

Collaboration:
- Work closely with content creators, web developers, and account managers to ensure seamless execution of SEO strategies.

- Communicate effectively with management to present strategies, gather approvals, and report progress (as needed).

Required Skills & Qualifications
- Proven experience in SEO, with a strong emphasis on keyword research, content optimization, and semantic relevance.

- Proficiency with SEO tools such as Google Search Console, Ahrefs, SEMrush, Moz, or similar platforms.

- Hands-on experience managing content in CMS platforms like Shopify and WordPress.

- Ability to identify and implement relevant, contextual internal links to improve site navigation, user engagement, and search engine crawlability.

- Familiarity with automation tools (e.g., Zapier, Make, or similar) to streamline workflows.

- Solid understanding of on-page SEO best practices (meta tags, headings, internal linking, etc.) and how they tie into semantic search principles.

- Analytical mindset with the ability to interpret data and turn insights into actionable recommendations.

- Excellent organizational skills and attention to detail, with the ability to manage multiple client projects simultaneously.

- Strong written and verbal communication skills for collaborating with tea ---------- mbers and clients.

Preferred Qualifications
- Experience with technical SEO (e.g., site speed optimization, schema markup, crawlability).

- Knowledge of e-commerce SEO and optimizing product pages/collections on Shopify.

- Familiarity with content creation or editing to ensure SEO-friendly output.

- Understanding of link-building strategies and how they complement keyword and internal linking efforts.

- Basic knowledge of HTML/CSS for minor website tweaks (a plus, but not required).

How to Apply
- Share one of your favorite SEO tactics
- Share a website where you implemented some or all of these strategies and the results
- Share an example of implementing internal linking, especially related to an ecommerce website
- Provide your current availability and expected monthly rate