AI Marketing Manager (Offshore)

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JOB TITLE: AI Marketing Manager (Offshore)
Hours: Could be flexible (To be determined)
Pay: $8 - $10/hour

Position Overview

The AI Marketing Manager at Serenity Clean will first build and then oversee our multi-location AI marketing engine that powers our nationwide expansion. Currently operating in 8 locations with plans to expand to 400+ markets, this role is critical to our growth strategy. The initial focus will be on designing and implementing the marketing systems and automation infrastructure, followed by managing and optimizing these systems as we scale. This position combines marketing strategy, AI tool expertise, and project management to ensure consistent brand presence with localized relevance as we rapidly scale our operations.

Key Responsibilities
Stage 1: Building the AI Marketing Engine
>Design and implement the multi-location marketing infrastructure across Google Ads/LSA, Meta Business Suite, and other platforms
>Establish location-based naming conventions and account structure for scalability
>Set up Adalysis to manage and optimize campaigns across multiple Google Ads accounts under our MCC structure
>Create templates and processes for AI-powered content creation using Jasper/ChatGPT
>Develop systems for managing location-specific social media accounts as we scale
>Build fully automated AI-powered paid advertising systems for Facebook/Meta Business Suite, Instagram, and other social platforms
>Create scalable frameworks for AI-driven ad creation, targeting, optimization, and budget management across all locations

Stage 2: Managing and Scaling the AI Marketing Engine
>Manage and optimize our multi-location marketing infrastructure across Google Ads/LSA, Meta Business Suite, and other platforms
>Oversee the implementation and maintenance of our location-based naming conventions and account structure
>Monitor and troubleshoot automations across our marketing technology stack
>Leverage Adalysis to manage and optimize campaigns across multiple Google Ads accounts under our MCC structure

AI Content Production & Distribution
>Manage AI-powered content creation workflow using Jasper/ChatGPT for localized marketing materials
>Oversee the production of geo-specific ad copy, blog posts, social media content, and other marketing assets
>Ensure all AI-generated content maintains brand voice while incorporating local relevance
>Scale content creation through CSV prompt imports and bulk creation methods

Multi-Location Digital Presence
>Coordinate the management of 400+ location-specific social media accounts using Metricool/Sprout Social
>Oversee scheduling and distribution of content across all location pages
>Monitor AI-powered engagement (comments, replies) and ensure proper functioning

Paid Advertising Oversight
>Utilize Adalysis for cross-account analysis, automated auditing, and A/B testing of ads at scale
>Monitor and optimize AI-powered automated paid social campaigns across Facebook/Meta, Instagram, and other platforms
>Implement and refine AI-driven bidding strategies, audience targeting, and creative optimization
>Monitor Performance Max campaigns and Local Service Ads across all locations
>Review optimization suggestions from Adalysis and implement approved changes
>Track geo-targeted keywords performance and make data-driven adjustments
>Ensure landing pages in GoHighLevel are properly configured for each location

SEO & Content Strategy
>Manage our automated SEO blog creation system for 400+ locations
>Oversee keyword research and implementation across all markets
>Monitor content performance metrics and suggest improvements
>Ensure proper metadata optimization via RankMath

Lead Management & CRM
>Ensure proper functioning of location-based lead routing in GoHighLevel
>Monitor performance of native GoHighLevel AI chatbots for appointment booking
>Oversee automated follow-up sequences (email/SMS/voicemail)
>Troubleshoot any issues in the lead capture and routing process

Reporting & Analytics
>Maintain our multi-location dashboard in Looker Studio
>Integrate Adalysis data into comprehensive performance reports for executive review
>Use ChatGPT Code Interpreter to analyze data and provide actionable recommendations
>Flag underperforming or high-performing locations for strategic intervention

Vendor & Tool Management
>Serve as primary point of contact for all marketing technology vendors
>Manage licenses, subscriptions, and access for all AI marketing tools
>Evaluate new AI tools and technologies for potential implementation
>Document processes and create training materials for tea ---------- mbers

Required Qualifications
>3+ years experience in digital marketing, with emphasis on automation and multi-location management
>Experience building marketing systems and processes from the ground up
>Proficiency with AI tools including ChatGPT, Jasper, Canva AI, and other generative AI platforms
>Strong expertise in creating and managing AI-powered automated paid social campaigns
>Experience with Facebook/Meta Ads Manager, including campaign structure, targeting, and optimization
>Experience managing multiple Google Ads accounts through an MCC structure
>Experience with marketing management platforms such as Metricool, Sprout Social, or similar tools
>Working knowledge of Google Ads, Meta Business Suite, GoHighLevel, and WordPress
>Strong understanding of automation tools like Zapier and basic understanding of API integrations
>Data analysis skills and experience with reporting platforms like Looker Studio
>Excellent project management abilities and attention to detail
>Strong written and verbal communication skills

Preferred Qualifications
>Experience in home services or local business marketing
>Understanding of multi-location SEO strategy
>Experience with Adalysis or similar Google Ads management platforms
>Basic coding knowledge (HTML, CSS, JavaScript) and comfort with technical troubleshooting
>Previous experience managing offshore tea ---------- mbers
>Experience with prompt engineering for large language models
>Technology Stack Proficiency
>Content Creation: Jasper AI, ChatGPT, Canva AI, CapCut AI
>Social Media: Meta Business Suite, Metricool/Sprout Social, SocialBee
>Advertising: Google Ads, Local Service Ads, Google Performance Max, Adalysis
>SEO: WordPress, RankMath, SurferSEO/NeuronWriter
>CRM & Automation: GoHighLevel, Zapier
>Reporting: Google Sheets, Looker Studio

Compensation & Benefits
>Competitive salary based on experience
>Performance-based bonuses tied to marketing results
>Remote work flexibility
>Professional development budget for continuing education
>Opportunity to help scale a rapidly growing national brand

About Serenity CleanSerenity Clean is a nationwide home cleaning brand currently operating in 8 locations and in rapid expansion mode with plans to reach 400+ markets. We combine high-quality cleaning services with cutting-edge technology to create exceptional customer experiences. Our AI-powered marketing engine enables us to maintain local relevance with the efficiency of a national brand. This role is ideal for someone who wants to build and scale systems from the ground up as we grow.