Social Media Manager

So Buttery Skin is a plant-based skincare brand that creates luxurious, clean, and natural products using shea butter, essential oils, and other skin-loving ingredients—never any harsh chemicals or fragrances. We’re committed to educating and empowering our community to embrace nourishing skincare that’s simple, effective, and rooted in nature.

We are seeking a creative, reliable, and strategy-driven Social Media Manager to help us scale our digital presence across Instagram, Facebook, Threads, TikTok, Pinterest, and YouTube. You’ll be the voice of the brand online—crafting engaging content, building community, and driving growth through strong storytelling and smart strategy.

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Key Responsibilities:
• Social Media Strategy & Execution
• Develop and implement content calendars for each platform
• Stay on top of trends, reels, and platform-specific features
• Align content with brand tone, visual identity, and marketing goals
• Content Creation & Management
• Create and post reels, carousels, stories, and short-form videos
• Write captions that educate, entertain, and convert
• Work with provided brand assets (photos, videos, etc.) and repurpose them into engaging content
• Collaborate with the founder to brainstorm new content ideas
• Community Engagement
• Respond to DMs and comments promptly with brand voice
• Monitor tags and mentions, and engage with audience & influencers
• Build genuine relationships with our target community
• Analytics & Reporting
• Track performance metrics weekly (reach, engagement, growth)
• Suggest improvements based on insights and data
• Stay informed on algorithm changes and platform best practices
Requirements:
• Proven experience managing social media for eCommerce, skincare, beauty, or wellness brands
• Strong knowledge of Instagram, Facebook, Threads, TikTok & YouTube
• Skilled in Canva, CapCut, or similar tools for video editing and design
• Excellent written English and storytelling skills
• Strong attention to detail, aesthetic eye, and love for clean/natural beauty
• Ability to work independently, take feedback, and meet deadlines
• Familiar with repurposing content across multiple platforms effectively
• Experience using scheduling tools (e.g., Later, Buffer, Metricool, or similar)

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Bonus Points If You:
• Are passionate about skincare, plant-based beauty, or clean living
• Have experience creating viral Reels or TikToks
• Know how to write hooks, CTAs, and captions that convert
• Understand SEO for YouTube or Pinterest (optional, but nice to have)