Local SEO [Experts Only]

We are seeking an experienced Local SEO Specialist to join our team. This is a full-time, salaried position, requiring 160 hours of work per month. If you do not have a proven track record of ranking local sites or deep experience in local SEO, please refrain from applying. We are specifically looking for seasoned candidates who can demonstrate their expertise in improving local search rankings and driving local traffic.

Key Responsibilities:

BrightLocal & Local SEO Tools: Proficient use of BrightLocal and other local SEO tools to monitor and improve local search rankings.

Local Content Optimization: Optimize website content for local search terms, focusing on local keywords and topics to build topical authority.

Local Content Research: Conduct in-depth local content research to uncover high-value topics for local audiences.

Conversion Rate Optimization (CRO): Analyze and implement strategies to improve user engagement and conversion on local pages.

Site Health Management: Perform regular audits to ensure the health of local websites, including technical SEO improvements.

Internal Linking and Interlinking: Develop and optimize a strategic internal linking structure to boost SEO performance.

Link Building: Execute and manage link-building campaigns, particularly using press releases, to improve site authority and local rankings.

Ongoing Analysis and Reporting: Regularly monitor and report on performance metrics, providing recommendations for improvements.

Technical SEO: Deep technical knowledge of local SEO issues, including mobile optimization, page speed, and local schema markup.

Core Skills and Expertise:

Local SEO Expertise: In-depth understanding of local ranking factors, including Google My Business optimization, local citations, and location-based ranking algorithms.

Content Optimization for Local Search: Strong skills in local keyword research, optimizing on-page content, and ensuring relevance to local audiences.

Topical Authority: Experience in building authority on specific local topics through content development and targeted SEO strategies.

Technical SEO & Site Health: Proficiency in technical SEO including site speed, mobile optimization, crawl errors, and on-site optimizations for local SEO success.

Link Building: Demonstrated success in link building, particularly in local markets, using methods like press release distribution and local outreach.

Required Qualifications:

Proven track record of ranking websites on local search results, with tangible examples.

Deep experience with BrightLocal and other local SEO tools.

Expertise in analyzing and optimizing local SEO campaigns for maximum impact.

Strong analytical skills with the ability to translate data into actionable insights.

Excellent communication skills, both written and verbal.

To Apply: Please include your monthly salary expectations and share any samples of previous local SEO work or case studies demonstrating the impact of your efforts.

In addition, we would appreciate it if you could briefly describe, in plain English, how you approach solving local SEO problems. We will be conducting an in-depth technical interview with our Head of Marketing, so please be prepared to dive deep into your expertise.