Experienced Google Ads Specialist for US Digital Marketing Agency

EDNA Digital Marketing is a US-based Marketing Agency dedicated to helping businesses grow through innovative marketing strategies and high-performing paid media campaigns. We’re looking for a results-driven Google Ads Specialist to join our team and manage paid advertising campaigns that drive traffic, leads, and conversions for our clients.

We are looking for a candidate with an MBA and at least 5 years experience running Google Ads.

Job Summary:

As a Google Ads Specialist at EDNA Digital Marketing, you’ll be responsible for planning, implementing, and optimizing paid search and display campaigns across various industries. Your role will focus on maximizing ROI, improving ad performance, and ensuring our clients achieve their marketing objectives.

Key Responsibilities:

• Plan, execute, and manage Google Ads campaigns across Search, Display, Shopping, and YouTube.
• Conduct keyword research, audience targeting, and competitor analysis to develop data-driven ad strategies.
• Monitor campaign performance and make data-backed optimizations to improve click-through rates (CTR), conversion rates, and overall ROI.
• Continuously test ad creatives, copy, and landing pages to enhance performance.
• Collaborate with the content and design teams to align ad creatives with marketing goals.
• Track and report on key performance metrics using Google Analytics and other reporting tools.
• Stay up-to-date with the latest Google Ads updates, industry trends, and best practices to ensure campaigns remain competitive.
• Manage budgets effectively and ensure optimal allocation of ad spend to achieve business goals.
• Conduct regular performance audits and provide actionable recommendations for improvement.
• Work with clients and internal teams to provide clear insights and recommendations based on campaign data.
Qualifications:
• Proven experience managing Google Ads campaigns with a track record of driving results.
• Google Ads certification (preferred).
• Strong knowledge of Google Ads platform, including campaign setup, bid strategies, and optimization techniques.
• Experience with Google Analytics, Google Tag Manager, and conversion tracking.
• Ability to analyze campaign data and translate insights into actionable strategies.
• Familiarity with A/B testing, landing page optimization, and audience segmentation.
• Excellent attention to detail, analytical skills, and problem-solving abilities.
• Strong organizational and time-management skills to handle multiple campaigns simultaneously.
• Experience with PPC tools such as SEMrush, Ahrefs, and Google Data Studio (a plus).

How to Apply:

If you think you’re the right fit for this role, please submit your resume and a portfolio of past campaign results along with your application. APPLICATIONS WITHOUT A RESUME WILL NOT BE CONSIDERED.