Marketing Coordinator: Email & Automation Specialist

Position Overview:
Solace Roofing is looking for a dynamic and proactive Marketing Coordinator to help strengthen our brand and drive growth. In this role, you’ll blend marketing strategy, technology, and customer service to optimize operations and enhance our brand presence. Your efforts will be key in supporting both our efficiency and our growth goals.

Key Responsibilities:
Responsible for all Company Lead Generation (80%) & Booking Appointments (20%), while driving down CAC.

Manages multiple employees, freelancers, or agencies:
+ Manages all marketing operations (ensures everything runs smoothly, coordinates between teams & contractors & holds accountable).
* SEO
* Website
* Review/Referral
* Ads
* Direct Mail Coordination (works with vendors to create and send targeted mailers).

Personally Responsible Weekly Tasks (80% of the time):
+ Graphic Design, Videos, & Branding (to be posted & used on: social media graphics/scheduling/ad creative, flyers, magazines, direct mail, email, website visuals).
+ Optimize 3rd party lead aggregators & book sales appointments (GMB /Thumbtack / Angi / Nextdoor / Yelp / etc)
+ Marketing Automation & CRM Management (Zapier integrations with go-high-level & Followup CRM for automated workflows).
+ Email & SMS Marketing (campaigns, drip sequences, promo blasts for leads, prospects, and past customers)
+ Cold outreach (Email / Call) to realtors (listing, pending, and sold listings), insurance agents, and property managers setting up appointment presentations for Roof Advisor presentations
+ Phone & Customer Service Overflow: Assist with handling inbound calls and customer service inquiries as needed.
+ Find Commercial leads to feed our commercial referee partners
Key Outcome: This VA is the execution powerhouse, ensuring all elements of marketing & branding are working together while handling creative and automation tasks to bring in more prospects efficiently as well as to enhance the customer journey.

Personally Responsible Weekly Tasks (20% of the time):
+ Customer service (Manage all lead aggregators for incoming leads, or questions and book via messenger, text, email &/or Notify office to make the customer call).

Qualifications:
Experience with Adobe Creative Suite (Photoshop, Illustrator) & Canva to design graphics and video.
Proven experience in marketing, branding, and technology implementation roles.
Strong understanding of digital marketing strategies, including email, SMS, PPC, and social media.
Proficiency in marketing tools and platforms (e.g., Google Ads, Google Analytics, Facebook Ads, social media schedulers, email campaign tools).
Technical aptitude to troubleshoot IT issues and learn new systems quickly.
Excellent copywriting and proofreading skills with an eye for detail.
Strong organizational skills and the ability to multitask effectively.
Outstanding customer service and communication skills.
Knowledge of construction (roofing is a plus) best practices and experience managing online sales channels is a plus.
Must be detailed and proficient. Please mention this when applying in the subject line to be eligible for an application review.


PTO:
We value work-life balance and recognize the importance of rest and cultural celebrations. As part of our benefits, we offer:
Paid Time Off for Major U.S. Holidays, including but not limited to:
• New Year’s Day
• Memorial Day
• Independence Day
• Labor Day
• Thanksgiving Day & the following Friday
• Christmas eve & Christmas Day
Paid Time Off for Major Philippine Holidays, including but not limited to:
• New Year’s Day
• Maundy Thursday & Good Friday
• Independence Day (June 12)
• National Heroes Day
• Bonifacio Day
• Christmas Day & Rizal Day


Compensation:
$1500.00 USD per Month

Quarterly Bonuses;
Percentage of “Leads” to “Prospects” (Booked appointment);
North of 50% = $1,000
North of 70% = $2,000
North of 90%+ = $3,000

*If efficiently ran, this position should gross $2,000 per month. Rock Stars can make more if they hunt for additional leads on spare time to bring the prospect ratio up directly.

Schedule:
Hours are from 8am-5pm est Monday-Friday & Saturdays from 9am-1pm est.