Marketing & SEO Specialist

We are an exciting new e-commerce brand preparing to launch in the market. We're looking for a talented Marketing & SEO Specialist to join our team and drive our digital marketing efforts, with a primary focus on managing our advertising campaigns and optimizing our online presence.

As our Marketing & SEO Specialist, you will be responsible for developing and implementing comprehensive digital marketing strategies to increase brand visibility, drive website traffic, and boost conversions. You will manage our advertising campaigns across multiple platforms while optimizing our website for search engines to ensure maximum reach and engagement.

Key Responsibilities

? Develop and execute effective digital marketing strategies aligned with our e-commerce goals
? Plan, implement, and optimize paid advertising campaigns across platforms including Google Ads, Meta Ads, and other relevant channels
? Conduct keyword research and implement SEO best practices to improve organic search rankings
? Monitor and analyze website traffic, conversion rates, and campaign performance using analytics tools
? Create and optimize landing pages and content to improve user experience and conversion rates
? Manage the advertising budget and allocate resources to maximize ROI
? Stay current with digital marketing trends, tools, and best practices
? Collaborate with content creators, web developers, and other tea ---------- mbers to ensure cohesive marketing efforts
? Provide regular performance reports and recommendations for improvement

Qualifications

? Bachelor's degree in Marketing, Digital Media, or related field
? 2+ years of experience in digital marketing with a focus on paid advertising and SEO
? Proven experience managing successful Google Ads and social media advertising campaigns
? Strong understanding of SEO principles and best practices
? Experience with analytics tools such as Google Analytics, Search Console, and ad platform reporting
? Excellent analytical skills with the ability to interpret data and make data-driven decisions
? Strong written and verbal communication skills

Preferred to have:
? Experience in e-commerce marketing specifically
? Knowledge of email marketing and automation tools
? Familiarity with A/B testing methodologies
? Certification in Google Ads, Google Analytics, or other relevant platforms

Please submit your resume, cover letter, and a brief description of a successful digital marketing campaign you've managed!