Amazon Ads Specialist

The Amazon Ads Specialist is responsible for planning, executing, and optimizing Amazon advertising campaigns to drive traffic, increase conversions, and maximize profitability. The ideal candidate has strong experience in Amazon PPC, keyword research, and campaign optimization with a deep understanding of Amazon’s A9 algorithm and Sponsored Ads strategies.

Key Responsibilities
- Amazon PPC Management & Optimization
- Set up, manage, and optimize Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored
Display Ads.
- Conduct keyword research and bid adjustments to improve ad performance.
- Monitor ACOS (Advertising Cost of Sales), TACOS (Total Advertising Cost of Sales), ROAS (Return on Ad Spend) and adjust
strategies accordingly.
- Identify and eliminate wasted ad spend by optimizing bids, budgets, and negative keywords.
- Conduct A/B testing on ad creatives, placements, and targeting strategies.
- Track campaign performance metrics and provide detailed reports and insights to management.

- Amazon SEO & Listing Optimization
- Collaborate with the content team to enhance product listings with optimized keywords, titles, bullet points, and
descriptions.
- Ensure high-quality product images and A+ Content are aligned with advertising efforts.
- Work on strategies to improve organic ranking and visibility alongside paid campaigns.

- Performance Analysis & Strategy Development
- Continuously analyze campaign performance to identify growth opportunities and areas for improvement.
- Stay up-to-date with Amazon advertising trends, algorithm updates, and best practices.
- Develop and implement cost-effective advertising strategies to drive sales while maintaining profitability.

**Qualifications & Skills
- 1-3 years of experience in Amazon PPC advertising and campaign management.
- Strong knowledge of Amazon Seller Central, Amazon Advertising Console, and Amazon DSP.
- Proven track record of reducing ACOS and increasing ROAS.
- Experience with keyword research tools (Helium 10, Jungle Scout, etc.).
- Proficiency in data analysis, bid optimization, and budget management.
- Strong analytical and problem-solving skills with attention to detail.
- Ability to work independently and manage multiple campaigns effectively.
- Excellent written and verbal English communication skills.