Job Title: Digital Marketing Manager – Google Ads & Social Media Advertising

Job Title: Digital Marketing Manager – Google Ads & Social Media Advertising
Location: Remote
Employment Type: Full-Time
Reports To: Marketing Director/Head of Marketing
Date Posted: March 13, 2025
Job Overview:
We are seeking a skilled and results-driven Digital Marketing Manager to oversee and optimize our digital advertising efforts across Google Ads and social media platforms. The ideal candidate will have a strong background in managing paid advertising campaigns, a deep understanding of audience targeting, and a proven track record of driving measurable results. This role will be responsible for planning, executing, and analyzing campaigns to increase brand visibility, generate leads, and maximize ROI, all while working remotely on a full-time basis.
Key Responsibilities:
Campaign Management:
Develop, launch, and manage Google Ads campaigns (Search, Display, Video, Shopping, etc.) and social media ad campaigns (e.g., Facebook, Instagram, LinkedIn, Twitter/X, TikTok) to meet business objectives.

Optimize campaigns for performance, including keyword research, ad copy creation, bid management, and A/B testing.

Monitor and adjust budgets to ensure efficient spend and maximum return on ad spend (ROAS).

Strategy & Planning:
Collaborate with the marketing team to align ad strategies with overall business goals, such as lead generation, sales, or brand awareness.

Identify target audiences and develop segmentation strategies for precise ad targeting.

Stay updated on industry trends, platform updates, and competitor activities to refine campaign approaches.

Analytics & Reporting:
Track and analyze campaign performance using tools like Google Analytics, Google Ads dashboards, and social media analytics platforms.

Provide regular reports on key metrics (e.g., CTR, CPC, conversion rates) and actionable insights to improve future campaigns.

Creative Collaboration:
Work with designers and content creators to develop compelling ad visuals and copy that resonate with target audiences.

Ensure all ads comply with platform guidelines and brand standards.

Remote Collaboration:
Communicate effectively with team members and stakeholders via virtual tools (e.g., Slack, Zoom, email) to ensure seamless coordination and alignment.

Maintain a proactive and self-motivated approach to managing tasks and deadlines in a remote work environment.

Qualifications:
Proven experience (3+ years) managing Google Ads and social media advertising campaigns with demonstrated success in achieving KPIs.

Expertise in Google Ads (certification preferred) and familiarity with social media ad platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager).

Strong analytical skills and proficiency with tools like Google Analytics, Tag Manager, or similar platforms.

Excellent written and verbal communication skills for crafting ad copy and collaborating remotely.

Ability to work independently, manage multiple campaigns, and meet deadlines in a fast-paced environment.

Knowledge of SEO, content marketing, or email marketing is a plus but not required.

Benefits:
Competitive salary based on experience.

Flexible remote work arrangement.

[Add other benefits, e.g., health insurance, paid time off, professional development stipend, etc.]

How to Apply:
Please submit your resume, a brief cover letter, and examples of successful ad campaigns you’ve managed (if available) to [insert application email/link]. We look forward to hearing from you!