Senior Marketing Specialist

Job Purpose
Through digital and online techniques and analysis, the Digital Marketing Specialist is responsible for the end-to-end management of digital campaigns and pursues specific goals in lead generation, lead qualification, communication, brand building, and conversion.


Job Accountabilities
• Select the most appropriate publishers and platforms for a campaign based on a thorough understanding of the brief, client objectives and digital channel capabilities
• Ensure all components of campaign set-up are in place
• End-to-End execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact.
• Execute Search Engine Optimization on a continuous basis
• Execute Social Media Marketing efforts
• Create and execute Email based marketing campaigns
• Continuous review and active management of website and other online assets
• Use statistical analysis, data interpretation and optimization strategies to ensure successful and timely delivery of campaigns
• Manage flexible campaign budgets to maximize profit margins while achieving client objectives
• Prioritize campaigns based on profitability and deliverability

Skill requirements:
• Digital Marketing experience (12+ months)
• Critical and Analytical Thinking
• Initiative
• Effective time management and organizational skills
• Solution-driven thinking
• General troubleshooting and problem-solving capabilities
• Able to work autonomously and within a team structure
• Strong verbal and written communication skills