Graphic Designer for Meta Ads

Job Overview:
We are looking for a Meta Ads Graphic Designer to create visually compelling and high-converting ad creatives for Facebook, Instagram, and other Meta platforms. The ideal candidate has a deep understanding of direct-response design, consumer psychology, and the latest ad trends that drive engagement and conversions. You’ll collaborate with our marketing team to produce eye-catching visuals that align with brand guidelines and campaign objectives.

Responsibilities:
Design compelling static and motion graphics for Meta ad campaigns (Facebook, Instagram, etc.).
Develop ad creatives tailored to different funnel stages (awareness, consideration, conversion).
Optimize designs based on A/B test results and performance data.
Maintain a deep understanding of Meta’s best practices for ad creatives, including aspect ratios, placements, and ad copy integration.
Collaborate with copywriters, media buyers, and marketing strategists to ensure cohesive messaging and branding.
Stay updated on trends in social media advertising, competitor ad creatives, and design innovations.
Organize and maintain creative assets in a structured and accessible manner.

Requirements:
Proven experience in designing ad creatives for Meta (Facebook & Instagram).
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.).
Experience in motion graphics, GIFs, and simple animations for ads is a plus.
Strong portfolio showcasing direct-response ad creatives that have driven measurable results.
Understanding of conversion principles, color psychology, and visual hierarchy in ad design.
Ability to adapt to different brand aesthetics and target audience preferences.
Strong communication skills and ability to work in a fast-paced, results-driven environment.
Basic knowledge of ad performance metrics and how creative design impacts key KPIs.

Preferred Qualifications:
Experience working with e-commerce or DTC brands.
Familiarity with Meta Ads Manager and A/B testing frameworks.