SEO and AEO Specialist (Off-Site Focus)

Job Title: SEO and AEO Specialist (Off-Site Focus)

Location: Remote

Job Type: Full-Time

Overview

We are seeking an experienced SEO and AEO Specialist to join our dynamic marketing team. This role places a strong emphasis on off-site SEO strategies—such as building high-quality backlinks, managing digital PR, and growing brand awareness—while also requiring solid knowledge of on-site SEO and emerging Answer Engine Optimization (AEO) best practices.

Key Responsibilities

Off-Site SEO Focus

Develop and execute high-impact link-building strategies to improve domain authority and search engine rankings.
Identify potential link-building opportunities through outreach, content partnerships, and community engagement.
Monitor backlink profiles to mitigate risks (e.g., spammy links) and ensure continuous improvement in off-site presence.
Lead digital PR efforts by pitching relevant content to influencers, journalists, and bloggers to increase brand mentions and referrals.
On-Site SEO (Working Knowledge)

Collaborate with content, web development, and design teams to implement fundamental on-site optimization (e.g., meta tags, internal linking, keyword placement).
Conduct basic site audits and provide recommendations to improve site structure, speed, and user experience.
Ensure alignment between content strategy and SEO best practices.
Answer Engine Optimization

Optimize content for featured snippets, voice search, and other SERP features to increase visibility in answer-focused search queries.
Research user intent and implement structured data markup (schema) to enhance the site’s chances of appearing in rich results.
Stay updated on emerging voice search trends and conversational search behaviors to tailor optimization strategies accordingly.
Performance Tracking & Analysis

Use SEO tools (e.g., Google Search Console, Ahrefs, SEMrush) to track keyword rankings, backlink profiles, and site health.
Analyze campaign performance metrics (impressions, traffic, conversions) and report on ROI for off-site campaigns.
Provide regular updates to stakeholders with insights and recommendations for improvement.
Collaboration & Communication

Work closely with cross-functional teams (marketing, development, content) to ensure a cohesive SEO strategy that aligns with broader business objectives.
Provide training or guidance to internal teams on SEO, link-building best practices, and emerging trends.
Keep up-to-date with industry changes, algorithm updates, and new tools to continually refine optimization strategies.


Required Qualifications

Proven Experience: 3+ years in SEO with a demonstrable track record of successful off-site SEO campaigns.
Link-Building Mastery: Experience in developing and executing link-building strategies, including outreach, guest posting, and relationship management.
Technical Aptitude: Familiarity with on-site SEO essentials—crawlability, indexation, metadata, site architecture, and core web vitals.
AEO Knowledge: Comfortable optimizing for featured snippets, voice search, and other answer-oriented formats.
Analytical Skills: Proficiency in SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
Communication: Excellent verbal and written communication skills to effectively liaise with tea ---------- mbers, stakeholders, and external partners.
Adaptability: Ability to stay updated on the latest industry trends and algorithmic changes, adjusting strategies to maintain a competitive edge.


Preferred Qualifications

Experience with structured data implementation and schema markup.
Familiarity with content marketing, digital PR, and influencer marketing.
Basic HTML/CSS knowledge to facilitate on-site optimization.
Certifications in Google Analytics, HubSpot, or related platforms.


Why Join Us?

We have two lines of business - an internal line of eCommerce stores that are in various industries like apparel, home goods, gifts, rentals and more; And, an external web development/SEO/marketing agency that works for external customers. Your contributions will help multiple businesses and your role is designed to make sure you don't feel like it is monotonous.
Ready to shape our online presence and boost search rankings while pioneering answer engine optimization? We’d love to hear from you!

How to Apply:
Please send your resume, a brief cover letter, and examples of successful off-site SEO initiatives. We look forward to your application and the opportunity to work together.