Website/Directory for Personal Trainers

I'd like a revised website/directory. A better version of our current site

The aim is to build a directory of Fitness Instructors and other specialists in health and fitness industries.
For users to search for their Personal Trainer based on location and services.

Subscribers can register to the site for a free trial period which then leads to a paid subscription.
Subscribers have their own profile which includes photos, services, descriptions, reviews and location.
Options for upgrade to 'premium profiles'
Upgrade to have their own website which we will design and manage for them too.
Analytics of each profile so we can monitor their success and offer improvements if needed.
Each subscriber will receive a code which will entitle them to discounts with our partner companies. (health supplements, fitness equipment, further qualifications etc)

These builder directories are similar to what we would like to achieve:

I was considering these but am open to alternative suggestions.
This theme: pixelgrade
And for the subscriptions a plugin such as Woocommerce

I look forward to hearing from you.