Lead Generation Specialist (Franchise Client Acquisition)

About Us

FranRecruit is dedicated to revolutionizing the franchise recruitment landscape. We specialize in helping franchisors and business owners streamline their sales and lead management processes, ensuring a smoother, more efficient path to business growth.

Role Overview

As a Lead Generation Specialist, you will be responsible for developing and managing lead generation campaigns for franchisor clients. You’ll create custom ad strategies, qualify leads, and ensure a steady flow of high-quality booked appointments for franchise sales teams.

Key Responsibilities
? Custom Ad Strategy & Setup: Design and execute targeted advertising campaigns for each franchisor client.
? Lead Qualification & Nurturing: Implement automated workflows, emails, and SMS sequences to engage and qualify prospects.
? Appointment Booking: Directly schedule qualified leads onto clients’ calendars for franchise sales presentations.
? CRM & Workflow Integration: Ensure seamless lead tracking, email reminders, and follow-ups through CRM automation.
? Ongoing Campaign Optimization: Continuously analyze performance data, test strategies, and refine campaigns for better conversion rates.
? Account Support & Reporting: Provide ongoing campaign management, reporting, and strategy recommendations for improvement.


Who You Are
? A digital marketing and lead generation expert with experience in franchise recruitment or B2B appointment setting.
? Skilled in ad creation, copywriting, and targeting strategies for Meta (Facebook & Instagram) and other platforms.
? Proficient in CRM systems, automated workflows, and lead nurturing strategies.
? Experienced in data analysis and performance optimization to improve conversion rates.
? Strong communicator with the ability to work independently and manage multiple campaigns.

What We Offer
? Competitive compensation with performance-based incentives.
? A remote-first work environment with a collaborative team.
? Opportunities to work with top-tier franchisors and expand your expertise.
? Access to advanced marketing and CRM tools for lead generation.
? Professional growth opportunities in the franchise sales and marketing industry.

How to Apply
If you’re an expert in lead generation and passionate about helping franchisors grow, we’d love to hear from you! Submit your resume and a brief cover letter outlining your experience in lead generation and campaign management.