UGC Ad Creative Strategist

Position Description:

We are seeking a full-time (40 hours per week) freelance contractor to work with one of our clients. As a DTC Performance Ads Creative Strategist, you will take full ownership of ideating, scripting, and briefing new ad concepts based on performance data fro ---------- ta Ads Manager. This role is focused strictly on performance creative development, requiring a data-driven approach to creating compelling ads that drive results. You will analyze competitor creatives, monitor trends, and develop ad variations at scale to optimize performance. The ideal candidate will have a strong understanding of direct response copywriting, marketing psychology, and paid media analytics, with experience in UGC creative production for high-spending DTC brands.


About the work:

• Own the full ideation and scripting process for performance-driven ad creatives.
• Analyze Meta Ads Manager data to generate high-converting ad concepts.
• Monitor competitor ads and platform trends to develop new creative strategies.
• Identify customer pain points and craft messaging that speaks directly to target audiences.
• Iterate winning ad creatives at scale, producing multiple variations of hooks, messaging, and avatars.
• Lead end-to-end production of ad assets, from briefing video editors to final execution.
• Act as a creative thought leader, providing insights and recommendations to the Growth team.
• Build and maintain a library of high-performing creative assets to streamline production.
• Track performance metrics to ensure ad creatives meet CPA and volume targets.


Boxes to check:

• 2+ years of experience managing UGC production for a DTC/ D2C (health/supplement brand is a huge advantage).
• Experience overseeing creative production for brands spending £200k+ per month on paid social.
• Strong expertise in direct response copywriting and ad concept development.
• Deep understanding of Meta Ads Manager and the ability to read and analyze performance data.
• Ability to brief video editors, creators, and designers to bring ad concepts to life.
• Strong grasp of marketing psychology and consumer behavior to craft high-converting messaging.
• Experience using AI tools to enhance ad copy and concept development.
• Basic experience with Figma/Canva for static ad creation is a plus.
• A passion for health, wellness, or skincare is a bonus.
• Highly organized, data-driven, and detail-oriented in managing multiple creative projects.
• Availability to work full-time during GMT hours for seamless collaboration.


About the role:

• Full-time position at $16/hr, working 40 hours per week
• Night shifts (MST) with fixed weekends off
• Freelance job without benefits, insurance, or paid time off
• Long-term engagement/contract
• Permanent work-from-home setup

MUST HAVE:
• International US, Australia, NZ or Canadian Client Experience and working remotely for 1 year.
• Include the link where we can access your updated CV, PORTFOLIO with email ad, and phone number when you apply.