Trade Market Manager

JOB DESCRIPTION
Position title: Trade Market Manager
Geographic location: Geneva, Switzerland

Accountability & Objectives
Is responsible for the trade marketing activities across the different channels and countries, especially in Middle East (e.g. Iran, Turkey), in line with the overall Trade Marketing and Communication strategy.
In having customer satisfaction as main priority, is the contact point/person between marketing department, product management and sales teams to ensure achievement of sales and budget objectives.

Key Responsibilities
- Collaborates with the Group Trade Marketing and Communication Manager for the ideation, planning & budgeting, production and implementation of all in store activities, including point of sales materials and promotions
- Manages the point of sales material (including budget, logistics, distribution, assortment…) by finding the most efficient solutions
- Collaborates with retailors and marketing team to build sales promotions and product communication
- Collaborates with sales teams to turn the “selling stories” into sales tools to effectively present the brands, the products and the marketing initiatives to their customers
- Collaborates with marketing intelligence resource to read and report results of activities and to provide recommendations and forecasts
- Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated
- Supports local teams in the execution of their training programs;
- Ensures that the local feedback is taken into account by regularly visiting sales teams, customers and stores.
- Ensures efficient spending of central budget and supervises the trade marketing spending in the subsidiaries

Skills & Qualifications

Qualifications:
- Valid university degree from Ecole Hoteliere & Masters and/or any other further qualification in business and marketing/ trade marketing.

Experience:
- Minimum 3-6 years of hospitality (mainly food & beverage) and trade marketing/business development management experience.
- Great knowledge and work experience of business environment of Europe in particular Switzerland, Iran & Turkey.
- Former Experience/background in Sales is highly recommended
- Relevant experience in international, modern companies is needed.

Languages:
- Fluency in spoken and written English, French, Persian, Turkish/Azeri.
- Good communication & written level of German is required.
- Knowledge of further languages is appreciated.
Knowledge:
- Knowledge of marketing and trade marketing activities, tools and techniques is needed
- Knowledge of food & beverage is highly needed.
- Knowledge of category management and assortment is needed
- Knowledge of trade channels European level (mass market and traditional trade) is highly recommended
- Knowledge of most important IT tools is needed

Mindset and personal skills
- Capability in building strategic, multilevel and team work relationship is needed
- Capability in dealing with complexity in a multinational environment is needed
- Energetic, organized and business-driven approach is highly recommended
- Engaged and with structured and strong communication skills
- An affective hands-on approach together with fearless of challenges are appreciated
- Good role-based leadership and decision making are highly appreciated

Mindset and personal skills
Capability in building strategic, multilevel and team work relationship is needed
Capability in dealing with complexity in a multinational environment is needed
Energetic, organized and business-driven approach is highly recommended
Engaged and with structured and strong communication skills
An affective hands-on approach together with fearless of challenges are appreciated
Good role-based leadership and decision making are highly appreciated