Are You a Smart/Creative w/ SEO&Analytics Skills? U.S. Media Company Hiring Full-Time Sr. SEO & Analytics Specialist.

SEO & Analytics Specialist

Great Compensation, Amazing Opportunity!
SEO & Analytics Specialists -

We need smart, creative and innovative people that are looking to grow through meaningful work they love.

Synectic Media operates across several digital landscapes, including publishing, advertising, marketing services, and property/domain sales/management.

We believe our company IS our team. It is WHO we are not WHAT we do. However, below are a few pillars/initiatives we’re focused on growing:

1. Media / Publisher / Community Platform Network – We own and operate more than 40 Niche content sites, communities, social profiles and apps. The majority focused on the Halloween/Haunted House/Costume/Horror Genre Niche, but some heavy hitters also in the Christmas Niche, Nursing Profession, Horseback Riding / Horse Care, Digital Marketing / Advertising / Entrepreneurship, Personal Development, and a few other with more being added when opportunity arises.

2. Advertising Network DSP & SSP

3. Digital Product Creation

4. Domain & Online Property Sales & Management

5. Business Services – We strive to help businesses succeed with digital products, marketing and development. In addition to consulting and resources, we help businesses find their footing in the digital landscape whether it be in advertising, content, social, product development, graphic design, web/mobile development, etc.

More than all this, we enjoy life and all that it offers. We’re looking to build out our team with people who share the same core values we do. We understand that adding value to market bring success in many forms and do this however we can. We consider ourselves lucky to be being the work we’re doing. Not many people are daring and courageous enough to do what they love, and we expect all members of our team to feel the same.

About You:
PLEASE DO NOT APPLY IF:
- You are looking for “work” to simply be compensated for your time. Although pay is based in time worked of course, we’re looking for someone to be proud of what they’re doing and look forward to creating new and exciting value every day. We reward our teams by the value they bring to the table.
- You are not creative in any capacity; this is especially means creative problem solving. Creation is the pinnacle of our value proposition and held in the highest regard.
- You are not an independent, autonomous person looking for the freedom to do what you love.
- You are not looking to grow and learn new things everyday.
- You want a typical, predictable or monotonous “9-5” corporate job.
- You don’t want to be part of a team or don’t like people. You must at minimum enjoy being social and an active participant when brainstorming and communicating projects when you aren’t focused with your nose to the grindstone with deadlines looming. We value participation and communication heavily as this is typically where great ideas are created and vetted.
- You don’t like fast paced adaptation and change.
- You do not think you’re AWESOME!

About You:
Your mission as an SEO (Search Engine Optimization) & Analytics Specialist is to maximize the volume of inbound organic traffic from search engines to a website and identify areas of opportunity and/or improvement based on data. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, user behavior data, user engagement, and more.
Responsibilities
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Experience with Google and Bing’s services, including Analytics and Webmaster Tools
• Experience with Google’s Keyword Tool
• A functional understanding of HTML and CSS
• The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
• Proven success in link building and viral strategies
• The ability to deploy an effective local and long-tail search strategy
• A deep understanding of mobile strategy and how it relates to SEO
• A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
• Experience in building inbound organic search traffic and improving SERPs
• A background in creating reports showing web analytics data and site evaluations
• An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
• Familiarity with the best tools in the trade
• Supplementary skills: PHP, UX, IA, CRO, SEM, Content Strategy, Social Media
• Related job titles: SEO (Expert, Associate, Coordinator, Specialist, Analyst, Strategist, Marketing Pro), Search Engine Optimization Specialist, Organic Search Manager, Local Search Strategist, SEO Content Strategist/Writer
Requirements
• Proven SEO experience
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Up-to-date with the latest trends and best practices in SEO, Conversion tracking, and Analytics
The following certification are a huge plus!
Related certifications & qualifications
There are many SEO certifications available online, but the general consensus is that a large number of them are not widely accepted within the SEO community. However, the certifications provided by Google are viewed in a positive light, and there are a number of SEO certifications that are well respected in many circles. Below is an incomplete list of a few certifications we recommend:
GAIQ (Google Analytics Individual Qualification) Certified
Google Adwords Certified
MarketMotive SEO Master Certification
SEMPO: Advanced SEO Certification

We’re Building our Team @SynecticMedia!

All positions are/will be showcased here on onlinejobs.ph and we’re looking for your recommendations!

We want our team to be as cohesive and synergistic as possible and we feel the best way to do this is with your help and connections. This is especially great if you value working with friends/family, or have a great professional network you can tap into.
We’re currently hiring for the following positions:

- Web Developer

- General / Administrative Assistant / Customer Service / Reporting / Social & Community Moderator-Management-Engagement / Ad Trafficker / AdWords Optimization / AdSense Optimization / Content Publisher / Store-Product-Marketplace Management / General Research / Copy-Content Writer

- Mobile Web Developer

- SEO Specialist / Data Analyst

- Advertising Operations Specialist / Ad Server Management and Implementation / Campaign Management-Optimization / Rev Tricks / Email List Building / Affiliate Partnership Manager / Audience Data Segment Management / DMP Management and Implementation / Trafficking / AdSense Optimization and Management / SSP Partnership Business Development / DMP Business Development

- Graphic Designer

- Video / Audio Editor

- Sales / Business Development

- Project Management

- Content Writer / Publisher / Procurement

o Halloween / Science Fiction / Horror
o Christmas
o Nursing / Medical Industry
o Mental Health
o Dietary Health
o Horseback Riding / Horses
o Parenting / Family
o Marketing / Entrepreneurship / Advertising / AdTech

Sites Examples:
http://diyHalloween.com
https://ChristmasFanClub.com
http://ProgrammaticPlatform.com


To Apply; please INCLUDE any certifications as well as your answers to the following questions with your resume and work examples/portfolio.
Which SEO tools do you use?
Which industry thought leaders do you follow in SEO?
In your previous roles, what metrics did you track, and what kinds of reporting did you provide?
How have you adapted your SEO style to align with emerging best practices and the recent changes in the Google algorithm?
What is your mobile strategy?
How do you approach an SEO-friendly content strategy?
What do you feel is the three most important elements to on-page SEO?
What do you feel is the three most important elements to off-page SEO?
What actions do you recommend to integrate Social Media into your overall SEO strategy?
How would you describe your link-building process? Do you have a viral strategy?
How will you integrate your SEO knowledge in with our creative and design team?
What are some examples of how you've brought an increase in organic traffic in your previous organic search campaigns?
Which peripheral skills (coding, html/css, content strategy, IA, etc.) do you have that can supplement your SEO skills?
When would you use robots.txt vs. a robots meta tag?
How would you apply an SEO strategy for a client who had a website programmed in Flash?