Cold Email & Deliverability Specialist

Remote Work Requirements (Non-Negotiable)

* Work Hours: Availability from 9 AM to 6 PM US CST, Monday–Friday
* Reliable Technology: Stable high-speed internet connection and a functional computer
* Time Tracking: Must use Hubstaff for hours & productivity monitoring
* Video Meetings: Camera on for all video calls
* Full-Time Focus: This is a full-time role; no simultaneous employment with other companies


Job Title

Cold Email & Deliverability Specialist

Job Description

Buzz Digital Agency is seeking a dedicated Cold Email & Deliverability Specialist to join our fully remote team. You will own end-to-end cold-email campaigns—from technical setup through performance analysis—and drive lead generation for our clients. This role blends hands-on DNS configuration, platform expertise (Instantly or Smartlead.ai), best-practice implementation, and detailed KPI tracking to maximize inbox deliverability and response rates.

Responsibilities

* DNS & Authentication Management
* Configure and maintain MX, SPF, DMARC, and DKIM records across multiple domains
* Platform Operations
* Build, launch, and optimize cold-email sequences in Instantly or Smartlead.ai
* Deliverability & Warm-Up
* Implement email warm-up strategies, monitor sender reputation, and minimize spam placement
* Campaign Optimization
* A/B test subject lines, send times, and copy; segment lists and personalize outreach at scale
* Analytics & Reporting
* Track metrics (bounce, open, reply, conversion rates) and produce weekly performance reports
* Diagnose deliverability issues and recommend corrective actions
* List & Bounce Management
* Clean and grow prospect lists; manage bounce/backscatter filtering
* Integration & Collaboration
* Sync data with CRM (e.g., HubSpot, Pipedrive) and align messaging with content/account teams
* SPF Record Management
* Monitor SPF alignment and updates to prevent spoofing
* Feedback Loop & Abuse Handling
* Set up ISP feedback loops and manage abuse reports or unsubscribe requests
* Suppression List Maintenance
* Maintain global and campaign-specific suppression lists to reduce complaints
* Seed Testing & Inbox Monitoring
* Use tools (e.g., GlockApps, Mail-Tester) for regular inbox-placement checks
* Regulatory Compliance
* Ensure campaigns adhere to CAN-SPAM, GDPR, and other relevant regulations
* Template Library & Version Control
* Develop and manage a library of approved, performance-tested templates
* Documentation & SOPs
* Create and update standard operating procedures for all workflows


Key Performance Indicators (KPIs)

* Inbox Placement Rate: % of emails delivered to inbox vs. spam
* Engagement Rate: Click-through rate on campaign links
* List Growth Rate: Net increase of verified, active prospects over time
* Reputation Score: Sender Score or equivalent domain/IP health metric


Qualifications

* Experience:
* 2+ years in cold-email and technical deliverability roles
* Technical Skills:
* Hands-on with DNS (MX, SPF, DMARC, DKIM) and deliverability tools
* Proven proficiency in Instantly or Smartlead.ai
* Analytical Ability:
* Comfortable interpreting data and troubleshooting campaign issues
* Communication:
* Excellent written English for crafting clear, persuasive emails
* Project Management Skills:
* Able to juggle multiple campaigns using tools like Asana or Trello
* Continuous Learning Mindset:
* Actively stays up to date with deliverability trends, ISP algorithm changes, and best practices
* Self-Management:
* Highly organized, proactive problem-solver, and comfortable working autonomously


How to Apply:
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