Social Media Manager for Book Promotion & E-Commerce

We are seeking a Social Media Manager to promote Nana's New Soul Food and the work of award-winning illustrator R. Gregory Christie. The main goal is to drive traffic and sales to our website, increase brand awareness, and grow engagement across platforms (Instagram, Facebook, and other relevant spaces).

Responsibilities:
Create and schedule engaging posts and ads to drive book sales and website traffic
Manage paid advertising campaigns (Facebook & Instagram ads)
Engage with the community by responding to comments, DMs, and creating viral content
Run promotional campaigns for Black History Month and beyond
Identify influencers or pages to collaborate with for book promotions
Track metrics and optimize performance to maximize engagement and conversions
Work closely with the illustrator and author to develop promotional strategies

Ideal Candidate:
Experience in social media marketing, specifically book promotion & e-commerce
Familiar with Facebook, Instagram, and online book-selling strategies
Strong copywriting skills to craft compelling captions and CTAs
Knowledge of Facebook & Instagram Ads Manager
Ability to grow engagement and followers organically
Creative, proactive, and results-driven