Product and Marketing Officer

Manage daily marketing activities for assigned product line(s), including demand forecasting, defining marketing plans, production of marketing communications materials, maintenance marketing for base products, competitive product comparisons, sales training, and ad agency interaction.
• Establish effective communications and integrate activities with other departments.
• Participate in product development teams
• Developing and executing strategic marketing plans and programs, both short- and long-term, to ensure the profitable growth and market share of the portfolio
• Managing product portfolio including product prioritization and rationalization
• Managing new product launches including planning and executing pre-launch demand generation activity; leading logistical, promotional, and sales support activity during launch and driving post-launch tracking and marketing programs to maximize sales
• Identifying new market opportunities and creating relevant project proposals (includes Portfolio gap needs)
• Analyzing competitive activity and developing counter strategies when appropriate
• Creating and presenting annual business plans
• Developing, executing and tracking product marketing campaigns
• Tracking and reporting on market trends and the health of the portfolio
• Developing product sales forecasts
• Planning, organizing and attending strategic customer site visits
• Using analytical metrics to evaluate marketing activity and creating quantitative success criteria
• Creating effective marketing tools and programs to meet the needs of the field sales force